While initial thoughts may turn to cost and time implications of GDPR, it’s important to also focus on the positives.
The General Data Protection Regulation (GDPR) is a golden opportunity for event businesses to gain maximum value from their data.
GDPR will change the way we arrange, market, attend and follow up events and how we collect data right from registration through to attending an event.
It is increasingly important to predict how customers will behave when interacting with your company so that you can respond accordingly.
Whether you run a budget gym, a niche market fitness space or a luxury leisure club, utilising customer analytics is crucial to your growth and success.
I am often asked, what is that role/skill/technology that is pivotal to creating an impactful Customer Insights capability?
Any company worth its weight in gold is using customer analytics.
Knowing and understanding customers and their behaviour is at the centre of every successful business.
In a digitally engaged world, patients using private healthcare services are empowered, demanding an increasingly tailored experience.