While initial thoughts may turn to cost and time implications of GDPR, it’s important to also focus on the positives.
The General Data Protection Regulation (GDPR) is a golden opportunity for event businesses to gain maximum value from their data.
GDPR will change the way we arrange, market, attend and follow up events and how we collect data right from registration through to attending an event.
The traditional sales rep model is dead or dying. In the digital age
If a business was Westeros, the ‘data throne’ was certainly conquered by the CEO of ‘House Targaryen