What better way to learn all about GDPR than attending workshops and panel debates? We’ve just chaired a GDPR talk in London organised by the Meetings Industry Association and here’s a summary of the most interesting questions that came up.
While initial thoughts may turn to cost and time implications of GDPR, it’s important to also focus on the positives.
The General Data Protection Regulation (GDPR) is a golden opportunity for event businesses to gain maximum value from their data.
Having a ‘Culture of Curiosity’ within your organisation requires asking questions of your data, questions that light the wick of curiosity.
Part of having a ‘Culture of Curiosity’ in your organization means learning about and taking on the technology that can really connect with your attendees.
UBM Americas is the largest event organiser in the US working on more than 200 events annually.
If you could wave a magic wand what vital information would you want to know about the visitors to your event?
There is a growing interest in using data to create business value, but with it comes a double-edged risk.
Today, ignoring your data is increasingly the same as ignoring your customers. To help you cultivate a “Culture of Curiosity” about your event and audience data, here are our top 7 tips to put you on the path to Audience Insight success.