Business Analysis & Test
Health Check & Assurance Service
Data Warehouse Modernisation
Customer Analytics as a Service
Visualisation Modernisation


January 13, 2018

Acrotrend’s event on GDPR: The best questions & our answers

What better way to learn all about GDPR than attending workshops and panel debates? We’ve just chaired a GDPR talk in London organised by the Meetings Industry Association and here’s a summary of the most interesting questions that came up.

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December 6, 2017

GDPR: Positive Disruption for Events Industry

While initial thoughts may turn to cost and time implications of GDPR, it’s important to also focus on the positives.

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November 28, 2017

GDPR: Your Modernisation Journey

The General Data Protection Regulation (GDPR) is a golden opportunity for event businesses to gain maximum value from their data.

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Event Insights
October 16, 2017

Who are your influencers and how do you keep them engaged?

Having a ‘Culture of Curiosity’ within your organisation requires asking questions of your data, questions that light the wick of curiosity. 

Event Insights
October 9, 2017

New Ways of Marketing Your Events

Part of having a ‘Culture of Curiosity’ in your organization means learning about and taking on the technology that can really connect with your attendees.  

Case Study
October 2, 2017

UBM Centre of Excellence

UBM Americas is the largest event organiser in the US working on more than 200 events annually.

Event Insights
September 20, 2017

How Technology is Changing the Way We Access Event Data

If you could wave a magic wand what vital information would you want to know about the visitors to your event?

Event Insights
August 30, 2017

Get the Urge to Merge Your Event Data

There is a growing interest in using data to create business value, but with it comes a double-edged risk.

Event Insights
August 20, 2017

7 Tips to Audience Insight Success for Event Organisers

Today, ignoring your data is increasingly the same as ignoring your customers. To help you cultivate a “Culture of Curiosity” about your event and audience data, here are our top 7 tips to put you on the path to Audience Insight success.