While initial thoughts may turn to cost and time implications of GDPR, it’s important to also focus on the positives.
The General Data Protection Regulation (GDPR) is a golden opportunity for event businesses to gain maximum value from their data.
GDPR will change the way we arrange, market, attend and follow up events and how we collect data right from registration through to attending an event.
Part of having a ‘Culture of Curiosity’ in your organization means learning about and taking on the technology that can really connect with your attendees.
UBM Americas is the largest event organiser in the US working on more than 200 events annually.
If you could wave a magic wand what vital information would you want to know about the visitors to your event?
There is a growing interest in using data to create business value, but with it comes a double-edged risk.
Today, ignoring your data is increasingly the same as ignoring your customers. To help you cultivate a “Culture of Curiosity” about your event and audience data, here are our top 7 tips to put you on the path to Audience Insight success.
How Will GDPR Compliance Affect You? Sandeep Mendiratta, Managing Director of Acrotrend Solutions, had the pleasure of speaking on a panel of experts about the implications of the upcoming General Data Protection Regulation which will take effect on 25th May 2018.