Leading customer insights and analytics company

Increase customer lifetime value with actionable insights using practical data science and sophisticated AI.

Data Warehouses Delivered

Customer Analytics Projects

Data Specialists

We give your organisation the capabilities to
know what data to use
Show your teams how to uncover the
so what behind the customer data

Then enable smarter decisions by knowing –
now what needs to be done


Our Experience

Nuffield Health logo

Acrotrend and Nuffield Health’s Strategic Partnership

Nuffield Health holds enormous quantities of data. This data was creating data silos and making it difficult not only to obtain a true and consolidated view of customers, but to pull business-critical reports required to guide their key strategy of ‘Connected Health’.

Cancer Research logo

Cancer Research UK

Cancer Research relies completely on the financial contributions of supporters; therefore, understanding which of its supporters contribute most to their bottom line is vital to the success of its supporter relationship management and outbound marketing campaigns.

UBM logo

UBM Centre of Excellence

The company organises some of the most well-known and longest running events across 11 critical sectors as well as owning the largest medical publishing business in the US. Acrotrend helped UBM in establishing a Customer Insights Centre of Excellence to support and deliver customer analytics across various portfolios and brands in a standardised and optimised way.


What Our Customers Say About Us

“The Acrotrend team clearly demonstrated their ability to work as a strategic partner with our stakeholders. They not only fully understood our current and future requirements but accurately translated those findings into a technology architecture that will future-proof our organisation, provide us with advanced data analytics, and provide us with on-going cost savings. These outcomes underline why we chose them and why they have such a brilliant track record of delivery in this area”.

Georgia Patin, Head of Technology Architecture, Nuffield Health

“Acrotrend helped us understand our members’ behaviours at gym sites and brought out very actionable segments and data-driven insights. We can now nurture these segments through our digital marketing initiatives to improve the member experience, and drive better health outcomes and lifetime value from our gym members.”

Ben Hammond – Head of CRM, Nuffield Health

“Acrotrend’s right approach means that we have been able to deliver projects within tight budgets. Essentially we are now enabled to beat cancer through having a better relationship with our supporters.”

SRM Program Director, Cancer Research UK.


Best of Breed Technologies

Acrotrend partners with industry leading vendors to deliver end-to-end solutions for our clients.