Businesses today generate more data than they know what to do with. But the problem doesn’t lie with data generation – it lies with data understanding. Data by itself is inert, it doesn’t tell you anything. You have to ask it the right questions to wake it up.
Acrotrend is a customer analytics consulting firm that specialises getting you from data, to insight, to action. Our solutions combine the power of industry leading technology, machine learning and data science to generate better short-term business outcomes and deliver long-term business transformation. We will work with you to activate the value that lies dormant in your data.
“Acrotrend helped us understand our members’ behaviours at gym sites and brought out very actionable segments and data-driven insights. We can now nurture these segments through our digital marketing initiatives to improve the member experience, and drive better health outcomes and lifetime value from our gym members.”
“Presenting sales management information alongside financial analysis, without the need to access multiple systems, is crucial for maximising sales effectiveness.”
“Acrotrend’s right approach means that we have been able to deliver projects within tight budget. Essentially we are now enabled to beat cancer through having a better relationship with our supporters.”
“Working with Acrotrend felt more like a partnership. They went above and beyond to understand our market situation and needs, creating an analysis framework that we can use to engage our audience community like never before.”