Marketing Automation & Segmentation
Data Science & Machine Learning
Data Integration & Architecture
Data Warehouse Modernisation
Data Visualisation & Reporting

Customer Insights and Analytics


Understand and improve your cross channel customer experience.

Predict which customers will churn.

Improve marketing results through highly targeted campaigns.

Over 250 successful data analysis projects completed.

Amazon Select Consulting Partner.

Deep expertise in Data Science and Machine Learning.

More than 50 Data Warehouses delivered.

Customer analytics solutions delivered on industry leading tech.

Create value from your data.

Businesses today generate more data than they know what to do with. But the problem doesn’t lie with data generation – it lies with data understanding. Data by itself is inert, it doesn’t tell you anything. You have to ask it the right questions to wake it up.

Customer analytics consultancy in the UK

Be a data driven organisation.

Acrotrend is a customer analytics consulting firm that specialises getting you from data, to insight, to action. Our solutions combine the power of industry leading technology, machine learning and data science to generate better short-term business outcomes and deliver long-term business transformation. We will work with you to activate the value that lies dormant in your data.

Our clients

Our Clients Say

“Acrotrend helped us understand our members’ behaviours at gym sites and brought out very actionable segments and data-driven insights. We can now nurture these segments through our digital marketing initiatives to improve the member experience, and drive better health outcomes and lifetime value from our gym members.”

Ben Hammond
Head of CRM, Nuffield Health

“Presenting sales management information alongside financial analysis, without the need to access multiple systems, is crucial for maximising sales effectiveness.”

Reed Exhibitions
Global CRM Director

“Acrotrend’s right approach means that we have been able to deliver projects within tight budget. Essentially we are now enabled to beat cancer through having a better relationship with our supporters.”

Cancer Research UK
SRM Program Director

“Working with Acrotrend felt more like a partnership. They went above and beyond to understand our market situation and needs, creating an analysis framework that we can use to engage our audience community like never before.”

Amandeep Sandhu
Vice President, Customer Insights at UBM Tech