Our expert team and best-of-breed technology partners help our clients maximise their potential

Acrotrend is a customer analytics consulting firm that specialises in supporting businesses to maximise the potential of the digital world. We take you from data to insight to action.

We combine curiosity, questions and our love of data with:

  • Best of breed customer analytics technology
  • Machine learning and data science
  • Packaged solution accelerators

Founded in 2007 and with 85 data specialists across 3 countries, Acrotrend have built 50+ data warehouses and have delivered 250+ customer analytics projects.

In both 2020 and 2021 Acrotrend was included in the Financial Times UK’s Leading Management Consultancies List.

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Data Warehouses Delivered

Customer Analytics Projects

Data Specialists


Our Leadership Team

Sandeep Mendiratta

Sandeep Mendiratta

CEO and Co-Founder

Sandeep believes organisations need to be culturally more curious about their data and build communities around data to have continuous success. He has been engaged with some of the most ambitious leaders across a host of sectors and brings a wealth of experience and knowledge within data management and customer analytics.
Shailesh Mallya

Shailesh Mallya

CTO and Co-Founder

Shailesh is passionate about building ‘best in class’ technologies for customer insight & analytics and helping our clients implement them. This has led him to work with the top technology consulting organisations and co-founding companies.
Pankaj Ghag

Pankaj Ghag

Head of Project Delivery

A business and technology leader with 20 years of experience in the Information Technology industry with more than 15 years in the end-to-end lifecycle of Data Warehousing, Data Management, Business Intelligence and Customer Analytics solutions on multiple technology stacks including BI & Analytics on the Cloud.

Pankaj has extensive experience across Manufacturing, Retail, Banking, Events Management, Charity, Healthcare and Pharmaceutical sectors.

Phil Husbands

Phil Husbands

Associate Data and Analytics Director

Phil has over 20 years of experience in delivering successful data and analytics solutions to major public, private and international organisations. In 2010 Phil established the BI consultancy Saltare, which was acquired by Acrotrend in 2019. As Data and Analytics Director at Acrotrend, Phil applies his strategic, operational and change expertise to ensure that data-driven insights enable our customers to work more effectively, make better decisions and achieve their goals.

Our Partners

Best of Breed Technologies

Acrotrend work with a wide range of technologies to deliver client projects, providing expertise at every step of the life-cycle of a Customer Analytics initiative.

In the course of implementing over 250 projects, we identified a small number of best of breed solution providers with whom we now proactively partner. These vendors provide the most flexible, cost effective and scalable solutions for Customer Analytics, and we recommend these partners for green field implementations and modernisation programmes.

AWS logo

Reliable, Scalable and Inexpensive Cloud Computing

For over 12 years, Amazon Web Services has been the world’s most comprehensive and broadly adopted cloud platform. AWS offers over 125 fully featured services for compute, storage, databases, networking, analytics, machine learning and artificial intelligence (AI), Internet of Things (IoT), mobile, security, hybrid, virtual and augmented reality (VR and AR), media, and application development, deployment, and management. AWS services are trusted by millions of active customers around the world to power their infrastructure, make them more agile, and lower costs.

Looker logo

Business Intelligence and Big Data Analytics

Looker is a unified Platform for data that delivers actionable business insights to every employee at the point of decision. Looker integrates data into the daily workflows of users to allow organizations to extract value from data at web scale. Over 1600 industry-leading and innovative companies such as Sony, Amazon, The Economist, IBM, Spotify, Etsy, Lyft and Kickstarter have trusted Looker to power their data-driven cultures.

Snowflake logo

Your Data, No Limits

Snowflake is the only data warehouse built for the cloud, enabling the data-driven enterprise with instant elasticity, secure data sharing and per-second pricing, across multiple clouds. Snowflake combines the power of data warehousing, the flexibility of big data platforms and the elasticity of the cloud at a fraction of the cost of traditional solutions.

Microsoft logo

Cloud Infrastructure and Interactive Data Visualisation

Micorsoft enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more. Acrotrend work with a range of Microsoft technologies to deliver customer analytics solutions including Azure, Power BI and Office 365.

Talend logo

Cloud Data Integration

Talend Cloud delivers a single platform for data integration across public, private, and hybrid cloud, as well as on-premises environments, and enables greater collaboration between IT and business teams. Stitch, a Talend company, is a cloud-first, developer-focused platform for rapidly moving data into destinat

Acrotrend is a supplier within the G-Cloud Version 11 Framework