Acrotrend offers specialist customer analytics services to companies and organisations across the UK and worldwide. We create modern, cost-effective environments for customer analytics to help you get from data, to insight, to action.
Our consulting services provide the fuel that drives relevant customer engagement experiences by bringing insights to each step of your audience and customer journey.
Acrotrend’s reference architecture illustrates the required capabilities for a successful customer analytics programme. Acrotrend’s modernising services get you from data to insight to action using data science, business intelligence visualisations and marketing automation, built on a foundation of cloud native data warehouse and integration technologies.
DATA SCIENCE & MACHINE LEARNING
Apply Acrotrend’s library of data science modules to predict churn risk, lifetime value, buying propensity or to model demand patterns. We’ll take you from AI prototype to rolling out machine learning across your organisation.
DATA VISUALISATION & REPORTING
Take Data Driven Decisions
Let Acrotrend’s team of visual designers, business analysts and data scientists do the heavy lifting on your Business Intelligence or KPI reporting project, so you can focus on what to do with the insights from your data.
CRM & MARKETING AUTOMATION
Personalise Every Interaction
Get a complete view of cross channel customer journeys, automate the creation of highly targeted micro-segments and predict the combination of content, channel and timing that will engage them.
CLOUD DATA WAREHOUSES
Activate Your Data
Data warehouses are the foundation of the modern data driven business. From one-off consulting engagements to full end-2-end out sourced delivery, Acrotrend provide a range of services to help you migrate to modern cloud architectures and to support your business transformation using data.
DATA INTEGRATION & ARCHITECTURE
Connect, Clean and Deduplicate Your Data
Get best practice guidance to improve and enhance your customer analytics infrastructure. Connect data from every touchpoint in the customer journey to get a single view of the customer. Feeds insights into your CRM, marketing and service systems to deliver an enhanced customer experience.
Clients currently engage with Acrotrend in three primary ways:
1. Monthly retainer
Monthly retainer engagements where we deliver regular, monthly reports and deliverables that are optimised over time.
Project-based engagements that have a specific objective or challenge we’re charged with solving and have clear start/stop dates.
3. Your ‘pod’
Retained “pod” engagements where a pod is a hand-picked, self-sufficient and fully empowered team that is capable of helping you with any customer analytics challenge you might face.