n today’s data-driven age, the importance of data warehousing can be likened to the foundation of a skyscraper. Imagine a bustling metropolis without organized roads – chaos ensues. Similarly, without a well-structured data repository, businesses face inefficiencies.
Improve your matchmaking between Exhibitors and Relevant Visitors In the context of events, we understand matchmaking is the process of connecting exhibitors (i.e. sellers) and visitors (i.e. potential buyers) with common interests or objectives. The goal of...
NowVerticalGroup (NOW) has announced the completion of its acquisition of Acrotrend, a leading customer data and analytics consultancy. NOW is a global company with headquarters in Canada that specializes in big data and Vertical Intelligence (VI) software and...
In a recent panel webinar event hosted by InPublishing, Acrotrend CTO, Shailesh Mallya, shared his insight into how companies can use data to optimise subscriber retention. He’s spent the last five years helping large media and publishing companies work with their...
With billions at stake, and shifting subscription models the norm, in the quest for optimal revenue and retention per sub it is critical for the acquisition team to get it right when looking to boost Customer Lifetime Value (CLTV). In the past 10 years the...
While we might all appreciate the importance of the KPI that is Customer Lifetime Value - for any business – but there are multiple challenges faced while attempting to implement it. Customer Lifetime Value. It’s a seriously important metric, especially if you’re...
The cost of living crisis means subscription companies are seeing a dip in retention and acquisition which is hitting the top and bottom line. Many companies with subscriber business models are feeling the effects of current cost-of-living crisis in the form of rising...
As Vince Lombardi, the American football player and coach, so succinctly put it: “It takes months to find a customer.. seconds to lose one”. Acquiring customers and then holding on to them for longer by keeping them happier can be a daunting task even with a...
Data strategy is essential According to a 2014 McKinsey survey, businesses that use customer analytics are 19 times more profitable. So it’s no wonder that now in 2021, data science, data insights, analytics, machine learning and AI continue to be topics that...
For a second consecutive year, Acrotrend tops the rankings It’s an honor to, again, be named among Financial Times’ Leading Management Consultants in the UK — and it’s especially meaningful as these awards are based on a survey of YOU, our clients and peers. For...