NowVerticalGroup (NOW) has announced the completion of its acquisition of Acrotrend, a leading customer data and analytics consultancy. NOW is a global company with headquarters in Canada that specializes in big data and Vertical Intelligence (VI) software and...
In a recent panel webinar event hosted by InPublishing, Acrotrend CTO, Shailesh Mallya, shared his insight into how companies can use data to optimise subscriber retention. He’s spent the last five years helping large media and publishing companies work with their...
With billions at stake, and shifting subscription models the norm, in the quest for optimal revenue and retention per sub it is critical for the acquisition team to get it right when looking to boost Customer Lifetime Value (CLTV). In the past 10 years the...
While we might all appreciate the importance of the KPI that is Customer Lifetime Value - for any business – but there are multiple challenges faced while attempting to implement it. Customer Lifetime Value. It’s a seriously important metric, especially if you’re...
The cost of living crisis means subscription companies are seeing a dip in retention and acquisition which is hitting the top and bottom line. Many companies with subscriber business models are feeling the effects of current cost-of-living crisis in the form of rising...
As Vince Lombardi, the American football player and coach, so succinctly put it: “It takes months to find a customer.. seconds to lose one”. Acquiring customers and then holding on to them for longer by keeping them happier can be a daunting task even with a...
Data strategy is essential According to a 2014 McKinsey survey, businesses that use customer analytics are 19 times more profitable. So it’s no wonder that now in 2021, data science, data insights, analytics, machine learning and AI continue to be topics that...
For a second consecutive year, Acrotrend tops the rankings It’s an honor to, again, be named among Financial Times’ Leading Management Consultants in the UK — and it’s especially meaningful as these awards are based on a survey of YOU, our clients and peers. For...
New content delivery and revenue models are needed to assist the urgent pressure on news outlets to shift even further online; digital readership must be the main focus. But how can you deliver in a time of falling or stagnating profits and budget cuts? By increasing...
The basics of what customer advocacy and referral programmes actually are, why you need to care about them, and the four key steps you need to follow to create great customer advocacy and referral programmes for your business.