How to drive sales with a winning HCP Targeting Strategy

How to drive sales with a winning HCP Targeting Strategy

As discussed in my earlier blog, using the combination of the explosion of commercial data accessible by pharma companies, and new methods of advanced analytics and data visualisation, pharmaceutical companies can create a winning HCP Targeting Strategy to drive...

How To Win A Hackathon

How To Win A Hackathon

"The two most powerful warriors are patience and time." - Leo Tolstoy The meaning behind the word Hackathon has evolved. In general, a Hackathon is an event with a tight schedule and timeline where developers come together and crack coding problems. Hackathons come in...

Is your business data-driven? Or just data-busy?

Is your business data-driven? Or just data-busy?

For data-driven businesses, data plays a key role in ensuring that the actions and decisions that the business makes are accurate, timely and effective. This sounds great in theory, but the reality is that many businesses come to discover that in trying to be...

From Insight to Action to Stranger Things

From Insight to Action to Stranger Things

In our previous episode of Stranger Things, we looked at how insight drives Netflix’s success. If you missed that post, you can read it here. As we move through the DATA > INSIGHT > ACTION loop, this blog post deep-dives further into the ACTION aspect of...

New pains for Pharmaceuticals

New pains for Pharmaceuticals

The pharmaceutical industry has modernised its tech stack. So why is it still experiencing data pains? The pharmaceutical industry has gone through important updates - expiring patents, the generalisation of drugs, technology upgrades for CRM and other systems and the...