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November 10, 2017 1:16 pm

Cancer Research UK Case Study

Cancer Research UK (CRUK) is the world’s leading charity dedicated to beating cancer; saving millions of lives by discovering new ways to prevent, diagnose, and treat the disease. Cancer Research relies completely on the financial contributions of supporters; therefore, understanding which of its supporters contribute most to their bottom line is vital to the success of its supporter relationship management and outbound marketing campaigns. They learn more about their contributors and could find insight into increasing contributions from those who haven’t.

• Evaluate existing infrastructure & meet its core business objective; to drive down operating costs & increase fundraising revenues

• Achieve better insight into its supporter community which contributes via direct debit payments, donations, shop visits & events

• Segment, Profile & Differentiate Between Supporters in Order to Enhance Relationships & Interactions

• Streamline Reports & Predictive Modelling

Cancer Research UK’s objective is to positively increase funding; with more money going to frontline cancer research and care, and less on business administration.

Take a look at our video to find out more about how we worked with Cancer Research and the outcomes we achieved.


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