It has never been easier to do data science badly

It has never been easier to do data science badly

As Vince Lombardi, the American football player and coach, so succinctly put it: “It takes months to find a customer.. seconds to lose one”. Acquiring customers and then holding on to them for longer by keeping them happier can be a daunting task even with a...

How to make your business 19 times more profitable

How to make your business 19 times more profitable

Data strategy is essential According to a 2014 McKinsey survey, businesses that use customer analytics are 19 times more profitable. So it’s no wonder that now in 2021, data science, data insights, analytics, machine learning and AI continue to be topics that...

The role of data in the future of the events industry

The role of data in the future of the events industry

The events industry is experiencing some profound and unexpected changes. Demand for events and conferences which are attended in-person, is waning as a result of COVID-19 rendering face-to-face events either unfeasible or undesirable. Informa, the world’s largest...

Acrotrend talks on Looker to CRN.com

Acrotrend talks on Looker to CRN.com

At Acrotrend we always like to have an opinion on things. This time around, we were asked to provide our view on how our partner, business intelligence software company, Looker, has been evolving to enhance its offering. Looker is currently going through the process...