Improve your matchmaking between Exhibitors and Relevant Visitors In the context of events, we understand matchmaking is the process of connecting exhibitors (i.e. sellers) and visitors (i.e. potential buyers) with common interests or objectives. The goal of...
While we might all appreciate the importance of the KPI that is Customer Lifetime Value - for any business – but there are multiple challenges faced while attempting to implement it. Customer Lifetime Value. It’s a seriously important metric, especially if you’re...
As Vince Lombardi, the American football player and coach, so succinctly put it: “It takes months to find a customer.. seconds to lose one”. Acquiring customers and then holding on to them for longer by keeping them happier can be a daunting task even with a...
Data strategy is essential According to a 2014 McKinsey survey, businesses that use customer analytics are 19 times more profitable. So it’s no wonder that now in 2021, data science, data insights, analytics, machine learning and AI continue to be topics that...
The basics of what customer advocacy and referral programmes actually are, why you need to care about them, and the four key steps you need to follow to create great customer advocacy and referral programmes for your business.
Getting cross-sell and up-sell right is vital in encouraging and guiding your customers to buy more of add-on products and services, thereby directly increasing their CLV with you
4 key drivers of CLV which we believe hold the biggest potential to turn around the traditionally complex approach to defining and improving CLV for field service management businesses
For your field service management business to reach its maximum customer lifetime value potential, you need to empower your contact centre agents and field service technicians to have emotionally resonant customer interactions at every touchpoint. In the first of our...
3 ways in which we think Snowflake Data Cloud will change the data game
The events industry is experiencing some profound and unexpected changes. Demand for events and conferences which are attended in-person, is waning as a result of COVID-19 rendering face-to-face events either unfeasible or undesirable. Informa, the world’s largest...