Improve your matchmaking between Exhibitors and Relevant Visitors In the context of events, we understand matchmaking is the process of connecting exhibitors (i.e. sellers) and visitors (i.e. potential buyers) with common interests or objectives. The goal of...
The basics of what customer advocacy and referral programmes actually are, why you need to care about them, and the four key steps you need to follow to create great customer advocacy and referral programmes for your business.
Getting cross-sell and up-sell right is vital in encouraging and guiding your customers to buy more of add-on products and services, thereby directly increasing their CLV with you
4 key drivers of CLV which we believe hold the biggest potential to turn around the traditionally complex approach to defining and improving CLV for field service management businesses
At Acrotrend we always like to have an opinion on things. This time around, we were asked to provide our view on how our partner, business intelligence software company, Looker, has been evolving to enhance its offering. Looker is currently going through the process...
Join us at Talend Connect in County Hall, London on 15th October to discover new paths for delivering trusted data at speed. We are excited to be a GOLD sponsor for this inspiring event. The agenda is jam-packed with insightful speakers on hot topics. What makes...
As discussed in my earlier blog, using the combination of the explosion of commercial data accessible by pharma companies, and new methods of advanced analytics and data visualisation, pharmaceutical companies can create a winning HCP Targeting Strategy to drive...
For data-driven businesses, data plays a key role in ensuring that the actions and decisions that the business makes are accurate, timely and effective. This sounds great in theory, but the reality is that many businesses come to discover that in trying to be...
Data visualisation makes sense out of complex data and enables real-time business decisions. Breaking information down into logical and meaningful chunks helps users avoid information overload by keeping things simple, relevant and clear. There are 4 important ways...
Looking around at the AI landscape, we can see that the exciting quantity of technical innovation in every sector.