In our previous episode of Stranger Things, we looked at how insight drives Netflix’s success. If you missed that post, you can read it here. As we move through the DATA > INSIGHT > ACTION loop, this blog post deep-dives further into the ACTION aspect of...
Models to predict sports scores can also be applied to predict customer behaviour.
An introduction to accelerating analysis and sharing insights with Looker’s data platform.
Netflix used data science to ensure Stranger Things would be a hit – could it work for you?
Demand More from your Customer Data: 5 Steps to Improve Quality Data
Think your gym members’ data is valuable? Not unless you exercise it properly! Fitness clubs and gyms have more data at their disposal than ever before. And not just the membership data that holds contractual and financial details but also behavioural data and data...
Benefits of modernising your legacy BI approach and tool-set.
A practical guide for getting your data science churn analysis project up and running.
If your business uses a subscription model, these 7 steps show how customer analytics can help to identify subscribers at risk of churning and understand the reasons why they leave.
Understanding your customer via a 360° view is pivotal to becoming customer-centric and remaining competitive in today's digital era. However, achieving a true 360° view that drives business value remains elusive... This article proposes a different way to implement a...