How often do you exercise… your data?

How often do you exercise… your data?

Think your gym members’ data is valuable? Not unless you exercise it properly! Fitness clubs and gyms have more data at their disposal than ever before. And not just the membership data that holds contractual and financial details but also behavioural data and data...

Why Are My Customers Leaving?

Why Are My Customers Leaving?

If your business uses a subscription model, these 7 steps show how customer analytics can help to identify subscribers at risk of churning and understand the reasons why they leave.

How to bring a 360° Customer View to life

How to bring a 360° Customer View to life

Understanding your customer via a 360° view is pivotal to becoming customer-centric and remaining competitive in today's digital era. However, achieving a true 360° view that drives business value remains elusive... This article proposes a different way to implement a...