Top 3 Reasons Why Customer Analytics Projects Fail

Top 3 Reasons Why Customer Analytics Projects Fail

It is increasingly important to predict how customers will behave when interacting with your company so that you can respond accordingly. The worldwide market for analytics is big business. Gartner Research states that analytics will remain a top focus for CIOs...

The Anatomy of a ‘Customer Analytics’ Expert

The Anatomy of a ‘Customer Analytics’ Expert

I am often asked, what is that role / skill / technology that is pivotal to creating an impactful Customer Insights capability? As Head of the Customer Insights Solutions team at Acrotrend, I am regularly involved in hiring consultants who can provide the best-fit...

Can Analytics Develop the Private Healthcare Market?

Can Analytics Develop the Private Healthcare Market?

In a digitally engaged world, patients using private healthcare services are empowered, demanding an increasingly tailored experience. Patient Power in the Private Healthcare Market Patients are expecting quality care, cost transparency and easy to digest information...

Healthy Customer Analytics for the Fitness Industry

Healthy Customer Analytics for the Fitness Industry

Competition in the fitness industry is intensifying with acquisitions and mergers specifically in the UK and Europe. LeisureDB’s 2016 ‘State of the UK Fitness Industry Report‘ reveals the UK fitness industry is continuing its growth trend with low-cost operators...