While we might all appreciate the importance of the KPI that is Customer Lifetime Value - for any business – but there are multiple challenges faced while attempting to implement it. Customer Lifetime Value. It’s a seriously important metric, especially if you’re...
The basics of what customer advocacy and referral programmes actually are, why you need to care about them, and the four key steps you need to follow to create great customer advocacy and referral programmes for your business.
Getting cross-sell and up-sell right is vital in encouraging and guiding your customers to buy more of add-on products and services, thereby directly increasing their CLV with you
4 key drivers of CLV which we believe hold the biggest potential to turn around the traditionally complex approach to defining and improving CLV for field service management businesses
For your field service management business to reach its maximum customer lifetime value potential, you need to empower your contact centre agents and field service technicians to have emotionally resonant customer interactions at every touchpoint. In the first of our...