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5 challenges businesses face implementing Customer Lifetime Value CLTV

5 challenges businesses face implementing Customer Lifetime Value CLTV

by Sandeep Mendiratta | Oct 19, 2022

While we might all appreciate the importance of the KPI that is Customer Lifetime Value - for any business – but there are multiple challenges faced while attempting to implement it. Customer Lifetime Value. It’s a seriously important metric, especially if you’re...

4 steps to delivering impactful customer advocacy and driving referrals

4 steps to delivering impactful customer advocacy and driving referrals

by Sandeep Mendiratta | Oct 18, 2020

The basics of what customer advocacy and referral programmes actually are, why you need to care about them, and the four key steps you need to follow to create great customer advocacy and referral programmes for your business.

3 ways to enhance cross-sell and drive up CLV for FSM businesses

3 ways to enhance cross-sell and drive up CLV for FSM businesses

by Sandeep Mendiratta | Sep 10, 2020

Getting cross-sell and up-sell right is vital in encouraging and guiding your customers to buy more of add-on products and services, thereby directly increasing their CLV with you

4 drivers for increasing customer lifetime value for field service businesses

4 drivers for increasing customer lifetime value for field service businesses

by Sandeep Mendiratta | Aug 31, 2020

4 key drivers of CLV which we believe hold the biggest potential to turn around the traditionally complex approach to defining and improving CLV for field service management businesses

How can Field Service Management businesses maximise customer lifetime value?

How can Field Service Management businesses maximise customer lifetime value?

by Sandeep Mendiratta | Aug 16, 2020

For your field service management business to reach its maximum customer lifetime value potential, you need to empower your contact centre agents and field service technicians to have emotionally resonant customer interactions at every touchpoint. In the first of our...

About Us

At Acrotrend we are a full-service customer analytics consultancy with a specialism in customer data science.

We support our clients in exceeding their customer and revenue objectives by helping them make data driven decisions to acquire, serve and retain customers, improve the customer experience and increase the customer’s lifetime value.

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How data can help to optimise subscriber retention – Q&A with Shailesh Mallya, Acrotrend CTO

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5 ways subscription companies can increase Customer Lifetime Value (CLTV) using acquisition tactics

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5 challenges businesses face implementing Customer Lifetime Value CLTV

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