As Vince Lombardi, the American football player and coach, so succinctly put it: “It takes months to find a customer.. seconds to lose one”. Acquiring customers and then holding on to them for longer by keeping them happier can be a daunting task even with a...
Join us at Talend Connect in County Hall, London on 15th October to discover new paths for delivering trusted data at speed. We are excited to be a GOLD sponsor for this inspiring event. The agenda is jam-packed with insightful speakers on hot topics. What makes...
In NEW PAINS FOR PHARMACEUTICALS, I discussed the new set of challenges that make it difficult for commercial teams to effectively plan and respond to the customer expectations and market dynamics. Acrotrend has helped its Pharma clients define and execute effective...
In our previous episode of Stranger Things, we looked at how insight drives Netflix’s success. If you missed that post, you can read it here. As we move through the DATA > INSIGHT > ACTION loop, this blog post deep-dives further into the ACTION aspect of...
The pharmaceutical industry has modernised its tech stack. So why is it still experiencing data pains? The pharmaceutical industry has gone through important updates - expiring patents, the generalisation of drugs, technology upgrades for CRM and other systems and the...
Last time we looked at how data is at the heart of Netflix’s success in helping them to predict successful movies and TV shows. If you missed that post, you can read it here. As we move through the DATA > INSIGHT > ACTION loop, this blog post deep-dives further...
Netflix used data science to ensure Stranger Things would be a hit – could it work for you?
Think your gym members’ data is valuable? Not unless you exercise it properly! Fitness clubs and gyms have more data at their disposal than ever before. And not just the membership data that holds contractual and financial details but also behavioural data and data...
Getting from Insight to Action with Marketing Automation: Applying the results of data science driven churn analysis to drive retention marketing efforts.
A practical guide for getting your data science churn analysis project up and running.