Improve your matchmaking between Exhibitors and Relevant Visitors In the context of events, we understand matchmaking is the process of connecting exhibitors (i.e. sellers) and visitors (i.e. potential buyers) with common interests or objectives. The goal of...
Event Insights
The role of data in the future of the events industry
The events industry is experiencing some profound and unexpected changes. Demand for events and conferences which are attended in-person, is waning as a result of COVID-19 rendering face-to-face events either unfeasible or undesirable. Informa, the world’s largest...
9 Considerations for Effective Matchmaking
Networking remains the top reason to attend an event. Matchmaking can create and add value to events’ attendees and exhibitors, and help them build meaningful and genuine connections.
Who are your influencers and how do you keep them engaged?
Having a 'Culture of Curiosity' within your organisation requires asking questions of your data, questions that light the wick of curiosity. Have you ever wondered who the people on social media are that are saying good things about your event or business? These...
New Ways of Marketing Your Events
Part of having a ‘Culture of Curiosity’ in your organization means learning about and taking on the technology that can really connect with your attendees. Event marketing describes the process of developing a thematic exhibition, exhibition, or presentation to...
How Technology is Changing the Way We Access Event Data
If you could wave a magic wand what vital information would you want to know about the visitors to your event? Perhaps what social media they use or how they use social media in their buying decisions or more in-depth information such as which visitors are most...
Get the Urge to Merge Your Event Data
There is a growing interest in using data to create business value, but with it comes a double-edged risk. On one hand, you, the event organiser, may lose out on key audience and exhibitor insights and fall behind in the competition if you ignore their data – on the...
7 Tips to Audience Insight Success for Event Organisers
Today, ignoring your data is increasingly the same as ignoring your customers. To help you cultivate a “Culture of Curiosity” about your event and audience data, here are our top 7 tips to put you on the path to Audience Insight success. 1. Outcome-Based Event...