The events industry is experiencing some profound and unexpected changes. Demand for events and conferences which are attended in-person, is waning as a result of COVID-19 rendering face-to-face events either unfeasible or undesirable. Informa, the world’s largest...
Networking remains the top reason to attend an event. Matchmaking can create and add value to events’ attendees and exhibitors, and help them build meaningful and genuine connections.
Having a 'Culture of Curiosity' within your organisation requires asking questions of your data, questions that light the wick of curiosity. Have you ever wondered who the people on social media are that are saying good things about your event or business? These...
Part of having a ‘Culture of Curiosity’ in your organization means learning about and taking on the technology that can really connect with your attendees. Event marketing describes the process of developing a thematic exhibition, exhibition, or presentation to...
If you could wave a magic wand what vital information would you want to know about the visitors to your event? Perhaps what social media they use or how they use social media in their buying decisions or more in-depth information such as which visitors are most...
There is a growing interest in using data to create business value, but with it comes a double-edged risk. On one hand, you, the event organiser, may lose out on key audience and exhibitor insights and fall behind in the competition if you ignore their data – on the...
Today, ignoring your data is increasingly the same as ignoring your customers. To help you cultivate a “Culture of Curiosity” about your event and audience data, here are our top 7 tips to put you on the path to Audience Insight success. 1. Outcome-Based Event...