Think your gym members’ data is valuable? Not unless you exercise it properly! Fitness clubs and gyms have more data at their disposal than ever before. And not just the membership data that holds contractual and financial details but also behavioural data and data...
Getting from Insight to Action with Marketing Automation: Applying the results of data science driven churn analysis to drive retention marketing efforts.
A practical guide for getting your data science churn analysis project up and running.
If your business uses a subscription model, these 7 steps show how customer analytics can help to identify subscribers at risk of churning and understand the reasons why they leave.
Whether you run a budget gym, a niche market fitness space or a luxury leisure club, utilising customer analytics is crucial to your growth and success. In understanding the behaviour of your customers you can extrapolate their decision-making process, the psychology...
Competition in the fitness industry is intensifying with acquisitions and mergers specifically in the UK and Europe. LeisureDB’s 2016 ‘State of the UK Fitness Industry Report‘ reveals the UK fitness industry is continuing its growth trend with low-cost operators...