"What we need is a single view of our customers, a 360 degree, all encompassing, de-duplicated perspective. One that aligns the digital world with our bricks and mortar reality in the ever changing..." This is a common conversation, one I've had with countless...
GDPR
Acrotrend’s event on GDPR: The best questions & our answers
What better way to learn all about GDPR than attending workshops and panel debates? We've just chaired a GDPR talk in London and here's a summary of the day. What is GDPR exactly? (I'm aware of it but always struggle to articulate it properly) The General Data...
7 Steps to Becoming GDPR Compliant for the Events Industry
The journey to becoming GDPR compliant may seem like a daunting task, but with a systematic and informed approach it represents a great business opportunity. The more training and preparation you put in for your driving test, the more confident you feel on the day....
What GDPR Means for the Event Professional
The General Data Protection Regulation (GDPR) will come into effect on 25th May 2018. Are you ready? This new data regulation constitutes the biggest change to the data protection regime in the EU since the 1995 Data Protection Directive. It will change how you...
GDPR in Action: Collecting Data at Events
GDPR will change the way we arrange, market, attend and follow up events and how we collect data right from registration through to attending an event. Data collection has an increasingly important role in the events industry as the more personal data event organisers...
GDPR: Your Modernisation Journey
The General Data Protection Regulation (GDPR) is a golden opportunity for event businesses to gain maximum value from their data. Event businesses will be able to create targeted marketing and communication strategies that align with their customers interests and...
GDPR: Positive Disruption for Events Industry
While initial thoughts may turn to cost and time implications of GDPR, it’s important to also focus on the positives. GDPR can work in your favour and be a great catalyst for innovation within your organisation. We have discussed the ins and outs of GDPR Compliance in...
Are You GDPR Compliant?
How Will GDPR Compliance Affect You? Sandeep Mendiratta, Managing Director of Acrotrend Solutions, had the pleasure of speaking on a panel of experts about the implications of the upcoming General Data Protection Regulation which will take effect on 25th May 2018. ...