As discussed in my earlier blog, using the combination of the explosion of commercial data accessible by pharma companies, and new methods of advanced analytics and data visualisation, pharmaceutical companies can create a winning HCP Targeting Strategy to drive...
Healthcare and Pharma
How are Pharma companies getting competitive in the new age of data?
In NEW PAINS FOR PHARMACEUTICALS, I discussed the new set of challenges that make it difficult for commercial teams to effectively plan and respond to the customer expectations and market dynamics. Acrotrend has helped its Pharma clients define and execute effective...
5 Testing Best Practices to Error-Proof Your Pharma Sales KPIs
How a solid KPI testing strategy underpins the success of your pharma sales team’s digital transformation.
Can Analytics Develop the Private Healthcare Market?
In a digitally engaged world, patients using private healthcare services are empowered, demanding an increasingly tailored experience. Patient Power in the Private Healthcare Market Patients are expecting quality care, cost transparency and easy to digest information...
Doctor Segmentation & Targeting
With the patent cliff behind them, pharma drug manufacturers are looking to pick-up momentum
A Prescription for the Right Kind of Analytics
The traditional sales rep model is dead or dying. In the digital age