In our previous episode of Stranger Things, we looked at how insight drives Netflix’s success. If you missed that post, you can read it here. As we move through the DATA > INSIGHT > ACTION loop, this blog post deep-dives further into the ACTION aspect of...
Getting from Insight to Action with Marketing Automation
Getting from Insight to Action with Marketing Automation: Applying the results of data science driven churn analysis to drive retention marketing efforts.
A Prescription for the Right Kind of Analytics
The traditional sales rep model is dead or dying. In the digital age
A Game of Data
If a business was Westeros, the ‘data throne’ was certainly conquered by the CEO of ‘House Targaryen