The events industry is experiencing some profound and unexpected changes. Demand for events and conferences which are attended in-person, is waning as a result of COVID-19 rendering face-to-face events either unfeasible or undesirable. Informa, the world’s largest...
Insight
How INSIGHT drives Stranger Things’ success
Last time we looked at how data is at the heart of Netflix’s success in helping them to predict successful movies and TV shows. If you missed that post, you can read it here. As we move through the DATA > INSIGHT > ACTION loop, this blog post deep-dives further...
A Introduction to Looker for Developers
An introduction to accelerating analysis and sharing insights with Looker’s data platform.
Applying Data Science to Predict Customer Churn
A practical guide for getting your data science churn analysis project up and running.
How to bring a 360° Customer View to life
Understanding your customer via a 360° view is pivotal to becoming customer-centric and remaining competitive in today's digital era. However, achieving a true 360° view that drives business value remains elusive... This article proposes a different way to implement a...
4 Ways Data Visualisation Improves Decision-Making
They say a picture paints a thousand words when it comes to detailed statistical data. OK, OK 'they' don't say that but we definitely do! The most effective way of explaining complex issues in a clear and easy to understand form is with a picture or data...