As discussed in my earlier blog, using the combination of the explosion of commercial data accessible by pharma companies, and new methods of advanced analytics and data visualisation, pharmaceutical companies can create a winning HCP Targeting Strategy to drive...
In NEW PAINS FOR PHARMACEUTICALS, I discussed the new set of challenges that make it difficult for commercial teams to effectively plan and respond to the customer expectations and market dynamics. Acrotrend has helped its Pharma clients define and execute effective...
The pharmaceutical industry has modernised its tech stack. So why is it still experiencing data pains? The pharmaceutical industry has gone through important updates - expiring patents, the generalisation of drugs, technology upgrades for CRM and other systems and the...