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How data can help to optimise subscriber retention – Q&A with Shailesh Mallya, Acrotrend CTO

How data can help to optimise subscriber retention – Q&A with Shailesh Mallya, Acrotrend CTO

by Shailesh Mallya | Dec 22, 2022

In a recent panel webinar event hosted by InPublishing, Acrotrend CTO, Shailesh Mallya, shared his insight into how companies can use data to optimise subscriber retention. He’s spent the last five years helping large media and publishing companies work with their...

5 ways subscription companies can increase Customer Lifetime Value (CLTV) using acquisition tactics

5 ways subscription companies can increase Customer Lifetime Value (CLTV) using acquisition tactics

by Sandeep Mendiratta | Oct 19, 2022

With billions at stake, and shifting subscription models the norm, in the quest for optimal revenue and retention per sub it is critical for the acquisition team to get it right when looking to boost Customer Lifetime Value (CLTV). In the past 10 years the...

Top 6 questions executives in the subscription industry ask about retention and acquisition (and the answers!)

Top 6 questions executives in the subscription industry ask about retention and acquisition (and the answers!)

by Sandeep Mendiratta | Oct 19, 2022

The cost of living crisis means subscription companies are seeing a dip in retention and acquisition which is hitting the top and bottom line. Many companies with subscriber business models are feeling the effects of current cost-of-living crisis in the form of rising...

5 Strategies for Increasing Customer Lifetime Value in Digital News Media Subscriptions

5 Strategies for Increasing Customer Lifetime Value in Digital News Media Subscriptions

by Sandeep Mendiratta | Apr 16, 2021

New content delivery and revenue models are needed to assist the urgent pressure on news outlets to shift even further online; digital readership must be the main focus. But how can you deliver in a time of falling or stagnating profits and budget cuts? By increasing...

About Us

At Acrotrend we are a full-service customer analytics consultancy with a specialism in customer data science.

We support our clients in exceeding their customer and revenue objectives by helping them make data driven decisions to acquire, serve and retain customers, improve the customer experience and increase the customer’s lifetime value.

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How data can help to optimise subscriber retention – Q&A with Shailesh Mallya, Acrotrend CTO

In a...

5 ways subscription companies can increase Customer Lifetime Value (CLTV) using acquisition tactics

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5 challenges businesses face implementing Customer Lifetime Value CLTV

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