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Data at the Speed of Business: Agile Solutions for Modern Data Warehousingn today's data-driven age, the importance of data warehousing can be likened to the foundation of a ...
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Improve your matchmaking between Exhibitors and Relevant VisitorsImprove your matchmaking between Exhibitors and Relevant Visitors In the context of events, we u...
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The next chapter as NowVertical Group completes the acquisition of AcrotrendNowVerticalGroup (NOW) has announced the completion of its acquisition of Acrotrend, a leading cust...
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How data can help to optimise subscriber retention – Q&A with Shailesh Mallya, Acrotrend CTOIn a recent panel webinar event hosted by InPublishing, Acrotrend CTO, Shailesh Mallya, shared his ...
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5 ways subscription companies can increase Customer Lifetime Value (CLTV) using acquisition tacticsWith billions at stake, and shifting subscription models the norm, in the quest for optimal revenue...
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5 challenges businesses face implementing Customer Lifetime Value CLTVWhile we might all appreciate the importance of the KPI that is Customer Lifetime Value – for...
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Top 6 questions executives in the subscription industry ask about retention and acquisition (and the answers!)The cost of living crisis means subscription companies are seeing a dip in retention and acquisitio...
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It has never been easier to do data science badlyAs Vince Lombardi, the American football player and coach, so succinctly put it: “It takes month...
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How to make your business 19 times more profitableData strategy is essential According to a 2014 McKinsey survey, businesses that use customer ana...
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Acrotrend receives a silver rating from the Financial Times and is again named a leading UK Management ConsultantFor a second consecutive year, Acrotrend tops the rankings It’s an honor to, again, be nam...
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5 Strategies for Increasing Customer Lifetime Value in Digital News Media SubscriptionsNew content delivery and revenue models are needed to assist the urgent pressure on news outlet...
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4 steps to delivering impactful customer advocacy and driving referralsThe basics of what customer advocacy and referral programmes actually are, why you need to care abou...
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3 ways to enhance cross-sell and drive up CLV for FSM businessesGetting cross-sell and up-sell right is vital in encouraging and guiding your customers to buy more ...
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4 drivers for increasing customer lifetime value for field service businesses4 key drivers of CLV which we believe hold the biggest potential to turn around the traditionally co...
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How can Field Service Management businesses maximise customer lifetime value?For your field service management business to reach its maximum customer lifetime value potential, ...
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3 ways Snowflake Data Cloud will change the data game3 ways in which we think Snowflake Data Cloud will change the data game
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The role of data in the future of the events industryThe events industry is experiencing some profound and unexpected changes. Demand for events and...
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Together, We Will Get Through This - Ways We Can ContributeThe year started off great for Acrotrend and I must say one of the best in the last 13 years. W...
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Acrotrend makes it into the FT UK's Leading Management Consultants 2020 list!We are thrilled to share some wonderful news. Last month, the Financial Times (FT) conducted their t...
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Acrotrend talks on Looker to CRN.comAt Acrotrend we always like to have an opinion on things. This time around, we were asked to provide...
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Don't drown in data!If data is the new water, check out our latest infographic that will sweetly explain how not to drow...
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What makes Talend Connect the best way to advance your data journey?Join us at Talend Connect in County Hall, London on 15th October to discover new paths for deliverin...
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How to drive sales with a winning HCP Targeting StrategyAs discussed in my earlier blog, using the combination of the explosion of commercial data accessi...
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How To Win A Hackathon“The two most powerful warriors are patience and time.” – Leo Tolstoy The meaning ...
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Is your business data-driven? Or just data-busy?For data-driven businesses, data plays a key role in ensuring that the actions and decisions that th...
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4 important ways data visualisation will boost your businessData visualisation makes sense out of complex data and enables real-time business decisions. Breakin...
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How are Pharma companies getting competitive in the new age of data?In NEW PAINS FOR PHARMACEUTICALS, I discussed the new set of challenges that make it difficult for c...
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How Acrotrend is driving retail innovation through the AWS Media Analysis SolutionLooking around at the AI landscape, we can see that the exciting quantity of technical innovation in...
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From Insight to Action to Stranger ThingsIn our previous episode of Stranger Things, we looked at how insight drives Netflix’s success. If yo...
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New pains for PharmaceuticalsThe pharmaceutical industry has modernised its tech stack. So why is it still experiencing data pain...
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How to: customise Looker Actions & make them work for youThis is a tale of a hero visualisation platform, Looker is its name. Making insights actionable is i...
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Acrotrend ear candy, in the form of a podcast!Acrotrend’s head of consulting, Tom Coppock was interviewed by Clarasys’ Matt Austin for their Never...
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How INSIGHT drives Stranger Things' successLast time we looked at how data is at the heart of Netflix’s success in helping them to predict succ...
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How can Cricket World Cup predictions help your organisation?Models to predict sports scores can also be applied to predict customer behaviour.
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WEBINAR: From Pains to Gains: How to migrate from OBIEE to a modern BI platformWEBINAR: July 19, 2019, 11:00AM BST Join us next Friday 19th July as Acrotrend’s CTO, Shailesh Mally...
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A Introduction to Looker for DevelopersAn introduction to accelerating analysis and sharing insights with Looker's data platform.
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Business Intelligence ModernisationHave you seen the story of Tim and Liz and their BI adventure? Take the first step on your own BI a...
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Stranger Things, a success story born out of data analyticsNetflix used data science to ensure Stranger Things would be a hit - could it work for you?
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5 Steps to Improve Data QualityDemand More from your Customer Data: 5 Steps to Improve Quality Data
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Don't be a BI has-been!Based on our extensive experience managing projects to create reports and dashboards, or enabling ad...
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How often do you exercise… your data?Think your gym members’ data is valuable? Not unless you exercise it properly! Fitness clubs and gym...
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5 Reasons to Change Your Enterprise BI PlatformBenefits of modernising your legacy BI approach and tool-set.
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Acrotrend works its magic to win the Looker London Hackathon!Last month Acrotrend beat off around 50 competitors from 10 other organisations to win the Looker Lo...
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A Big Week In The Analytics IndustryWhat a week it’s been for the analytics industry & one that will benefit many of our customers! ...
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Creating a Better Recommendations EngineGuidance on when to use a recommendations engine & common mistakes to avoid.
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Data Migration: 10 Ingredients, Only 1 Recipe for SuccessMigrating data from a legacy system can be daunting, follow this recipe for a stress free project.
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Customer analytics company, Acrotrend launches a series of interactive events with technology partner, SnowflakeCustomer analytics company, Acrotrend launches a series of interactive events with technology partne...
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Snowflake Data SharingIntroduction Snowflake provides easy solution to securely data sharing, enables account-to-account s...
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Looker Deep Dive: Looks and DashboardsIn earlier blogs we gave an introduction on Looker and in the subsequent one discussed about some ad...
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Deep Dive on Looker: Liquid Parameter and Templated FiltersIn our last article we gave an introduction on Looker and highlighted areas where Looker differentia...
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Working at Acrotrend: New Joiner Insight from QueenyIt gives you immense satisfaction when you read what budding consultants think about the first IT pr...
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JOIN: The Tour is coming to London: 9th AprilJOIN: The Tour is coming to London and Acrotrend will be there too! 9th April 2019
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5 Testing Best Practices to Error-Proof Your Pharma Sales KPIsHow a solid KPI testing strategy underpins the success of your pharma sales team's digital transform...
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Getting from Insight to Action with Marketing AutomationGetting from Insight to Action with Marketing Automation: Applying the results of data science drive...
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Applying Data Science to Predict Customer ChurnA practical guide for getting your data science churn analysis project up and running.
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Why Are My Customers Leaving?If your business uses a subscription model, these 7 steps show how customer analytics can help to i...
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Big Data World London, 12-13th March 2019Acrotrend is pleased to be exhibiting at Big Data and AI World, part of the Cloud Expo conference.
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9 Considerations for Effective MatchmakingNetworking remains the top reason to attend an event. Matchmaking can create and add value to events...
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How to bring a 360° Customer View to lifeUnderstanding your customer via a 360° view is pivotal to becoming customer-centric and remaining c...
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Drowning In Data: Fundamentals FirstRight now, this very second, there are billions of data transactions happening. It flows freely in ...
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Blockchain, GDPR and the elusive Single Customer View“What we need is a single view of our customers, a 360 degree, all encompassing, de-duplicate...
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International Women's Day: Meet the women behind Acrotrend successWhat better way to celebrate International Women’s Day than hearing from our female staff? We&...
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4 Ways Data Visualisation Improves Decision-MakingThey say a picture paints a thousand words when it comes to detailed statistical data. OK, OK ̵...
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Deliver Unique Experiences for the Fitness Industry Using AnalyticsWhether you run a budget gym, a niche market fitness space or a luxury leisure club, utilising custo...
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Acrotrend's event on GDPR: The best questions & our answersWhat better way to learn all about GDPR than attending workshops and panel debates? We’ve just...
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7 Steps to Becoming GDPR Compliant for the Events IndustryThe journey to becoming GDPR compliant may seem like a daunting task, but with a systematic and info...
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What GDPR Means for the Event ProfessionalThe General Data Protection Regulation (GDPR) will come into effect on 25th May 2018. Are you ready?...
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Who are your influencers and how do you keep them engaged?Having a ‘Culture of Curiosity’ within your organisation requires asking questions of yo...
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New Ways of Marketing Your EventsPart of having a ‘Culture of Curiosity’ in your organization means learning about and taking on the ...
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How Technology is Changing the Way We Access Event DataIf you could wave a magic wand what vital information would you want to know about the visitors to y...
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GDPR in Action: Collecting Data at EventsGDPR will change the way we arrange, market, attend and follow up events and how we collect data rig...
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GDPR: Your Modernisation JourneyThe General Data Protection Regulation (GDPR) is a golden opportunity for event businesses to gain m...
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Get the Urge to Merge Your Event DataThere is a growing interest in using data to create business value, but with it comes a double-edged...
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7 Tips to Audience Insight Success for Event OrganisersToday, ignoring your data is increasingly the same as ignoring your customers. To help you cultivate...
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GDPR: Positive Disruption for Events IndustryWhile initial thoughts may turn to cost and time implications of GDPR, it’s important to also focus ...
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Are You GDPR Compliant?How Will GDPR Compliance Affect You? Sandeep Mendiratta, Managing Director of Acrotrend Solutions, h...
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Top 3 Reasons Why Customer Analytics Projects FailIt is increasingly important to predict how customers will behave when interacting with your company...
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How to Avoid a Cyber Security Threat Like WannaCryIf the WannaCry Ransomware attack has taught the IT community anything, it’s that we live in a...
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The Anatomy of a 'Customer Analytics' ExpertI am often asked, what is that role / skill / technology that is pivotal to creating an impactful Cu...
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Are You Getting Value for Money from Your Customer Analytics Data Science?Any company worth its weight in gold is using customer analytics. Tracking your customer’s beh...
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Customer Analytics: Data Problem or Technology Solution?Knowing and understanding customers and their behaviour is at the centre of every successful busines...
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Death by DashboardsHave you ever felt frustrated trying to extract the one piece of information you are looking for in ...
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Get Set to Make a Data Visualisation JourneyBeing huge admirers of Stephen Few (world leader in the field of data visualisation) we were delight...
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Can Analytics Develop the Private Healthcare Market?In a digitally engaged world, patients using private healthcare services are empowered, demanding an...
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Doctor Segmentation & TargetingWith the patent cliff behind them, pharma drug manufacturers are looking to pick-up momentum
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A Prescription for the Right Kind of AnalyticsThe traditional sales rep model is dead or dying. In the digital age
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When Great BI Infrastructure Becomes a Victim of its Own SuccessYou’ve worked hard to build a successful BI infrastructure. Your Business Analysts have pinpointed v...
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Healthy Customer Analytics for the Fitness IndustryCompetition in the fitness industry is intensifying with acquisitions and mergers specifically in th...
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Customer Insights For Synergies Between Sales, Marketing & ServiceWe live in the age of the customer, and in the face of increasing organisation-customer touch points...
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A Game of DataIf a business was Westeros, the ‘data throne’ was certainly conquered by the CEO of ‘House Targaryen...