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Data at the Speed of Business: Agile Solutions for Modern Data Warehousingn today's data-driven age, the importance of data warehousing can be likened to the foundation of a ... -
Improve your matchmaking between Exhibitors and Relevant VisitorsImprove your matchmaking between Exhibitors and Relevant Visitors In the context of events, we u... -
The next chapter as NowVertical Group completes the acquisition of AcrotrendNowVerticalGroup (NOW) has announced the completion of its acquisition of Acrotrend, a leading cust... -
How data can help to optimise subscriber retention – Q&A with Shailesh Mallya, Acrotrend CTOIn a recent panel webinar event hosted by InPublishing, Acrotrend CTO, Shailesh Mallya, shared his ... -
5 ways subscription companies can increase Customer Lifetime Value (CLTV) using acquisition tacticsWith billions at stake, and shifting subscription models the norm, in the quest for optimal revenue... -
5 challenges businesses face implementing Customer Lifetime Value CLTVWhile we might all appreciate the importance of the KPI that is Customer Lifetime Value – for... -
Top 6 questions executives in the subscription industry ask about retention and acquisition (and the answers!)The cost of living crisis means subscription companies are seeing a dip in retention and acquisitio... -
It has never been easier to do data science badlyAs Vince Lombardi, the American football player and coach, so succinctly put it: “It takes month... -
How to make your business 19 times more profitableData strategy is essential According to a 2014 McKinsey survey, businesses that use customer ana... -
Acrotrend receives a silver rating from the Financial Times and is again named a leading UK Management ConsultantFor a second consecutive year, Acrotrend tops the rankings It’s an honor to, again, be nam... -
5 Strategies for Increasing Customer Lifetime Value in Digital News Media SubscriptionsNew content delivery and revenue models are needed to assist the urgent pressure on news outlet... -
4 steps to delivering impactful customer advocacy and driving referralsThe basics of what customer advocacy and referral programmes actually are, why you need to care abou... -
3 ways to enhance cross-sell and drive up CLV for FSM businessesGetting cross-sell and up-sell right is vital in encouraging and guiding your customers to buy more ... -
4 drivers for increasing customer lifetime value for field service businesses4 key drivers of CLV which we believe hold the biggest potential to turn around the traditionally co... -
How can Field Service Management businesses maximise customer lifetime value?For your field service management business to reach its maximum customer lifetime value potential, ... -
3 ways Snowflake Data Cloud will change the data game3 ways in which we think Snowflake Data Cloud will change the data game -
The role of data in the future of the events industryThe events industry is experiencing some profound and unexpected changes. Demand for events and... -
Together, We Will Get Through This - Ways We Can ContributeThe year started off great for Acrotrend and I must say one of the best in the last 13 years. W... -
Acrotrend makes it into the FT UK's Leading Management Consultants 2020 list!We are thrilled to share some wonderful news. Last month, the Financial Times (FT) conducted their t...
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Acrotrend talks on Looker to CRN.comAt Acrotrend we always like to have an opinion on things. This time around, we were asked to provide... -
Don't drown in data!If data is the new water, check out our latest infographic that will sweetly explain how not to drow... -
What makes Talend Connect the best way to advance your data journey?Join us at Talend Connect in County Hall, London on 15th October to discover new paths for deliverin... -
How to drive sales with a winning HCP Targeting StrategyAs discussed in my earlier blog, using the combination of the explosion of commercial data accessi... -
How To Win A Hackathon“The two most powerful warriors are patience and time.” – Leo Tolstoy The meaning ... -
Is your business data-driven? Or just data-busy?For data-driven businesses, data plays a key role in ensuring that the actions and decisions that th... -
4 important ways data visualisation will boost your businessData visualisation makes sense out of complex data and enables real-time business decisions. Breakin... -
How are Pharma companies getting competitive in the new age of data?In NEW PAINS FOR PHARMACEUTICALS, I discussed the new set of challenges that make it difficult for c... -
How Acrotrend is driving retail innovation through the AWS Media Analysis SolutionLooking around at the AI landscape, we can see that the exciting quantity of technical innovation in... -
From Insight to Action to Stranger ThingsIn our previous episode of Stranger Things, we looked at how insight drives Netflix’s success. If yo... -
New pains for PharmaceuticalsThe pharmaceutical industry has modernised its tech stack. So why is it still experiencing data pain... -
How to: customise Looker Actions & make them work for youThis is a tale of a hero visualisation platform, Looker is its name. Making insights actionable is i... -
Acrotrend ear candy, in the form of a podcast!Acrotrend’s head of consulting, Tom Coppock was interviewed by Clarasys’ Matt Austin for their Never... -
How INSIGHT drives Stranger Things' successLast time we looked at how data is at the heart of Netflix’s success in helping them to predict succ... -
How can Cricket World Cup predictions help your organisation?Models to predict sports scores can also be applied to predict customer behaviour. -
WEBINAR: From Pains to Gains: How to migrate from OBIEE to a modern BI platformWEBINAR: July 19, 2019, 11:00AM BST Join us next Friday 19th July as Acrotrend’s CTO, Shailesh Mally... -
A Introduction to Looker for DevelopersAn introduction to accelerating analysis and sharing insights with Looker's data platform. -
Business Intelligence ModernisationHave you seen the story of Tim and Liz and their BI adventure? Take the first step on your own BI a... -
Stranger Things, a success story born out of data analyticsNetflix used data science to ensure Stranger Things would be a hit - could it work for you? -
5 Steps to Improve Data QualityDemand More from your Customer Data: 5 Steps to Improve Quality Data -
Don't be a BI has-been!Based on our extensive experience managing projects to create reports and dashboards, or enabling ad... -
How often do you exercise… your data?Think your gym members’ data is valuable? Not unless you exercise it properly! Fitness clubs and gym... -
5 Reasons to Change Your Enterprise BI PlatformBenefits of modernising your legacy BI approach and tool-set.
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Acrotrend works its magic to win the Looker London Hackathon!Last month Acrotrend beat off around 50 competitors from 10 other organisations to win the Looker Lo... -
A Big Week In The Analytics IndustryWhat a week it’s been for the analytics industry & one that will benefit many of our customers! ... -
Creating a Better Recommendations EngineGuidance on when to use a recommendations engine & common mistakes to avoid. -
Data Migration: 10 Ingredients, Only 1 Recipe for SuccessMigrating data from a legacy system can be daunting, follow this recipe for a stress free project. -
Customer analytics company, Acrotrend launches a series of interactive events with technology partner, SnowflakeCustomer analytics company, Acrotrend launches a series of interactive events with technology partne... -
Snowflake Data SharingIntroduction Snowflake provides easy solution to securely data sharing, enables account-to-account s... -
Looker Deep Dive: Looks and DashboardsIn earlier blogs we gave an introduction on Looker and in the subsequent one discussed about some ad...
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Deep Dive on Looker: Liquid Parameter and Templated FiltersIn our last article we gave an introduction on Looker and highlighted areas where Looker differentia...
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Working at Acrotrend: New Joiner Insight from QueenyIt gives you immense satisfaction when you read what budding consultants think about the first IT pr... -
JOIN: The Tour is coming to London: 9th AprilJOIN: The Tour is coming to London and Acrotrend will be there too! 9th April 2019 -
5 Testing Best Practices to Error-Proof Your Pharma Sales KPIsHow a solid KPI testing strategy underpins the success of your pharma sales team's digital transform... -
Getting from Insight to Action with Marketing AutomationGetting from Insight to Action with Marketing Automation: Applying the results of data science drive... -
Applying Data Science to Predict Customer ChurnA practical guide for getting your data science churn analysis project up and running. -
Why Are My Customers Leaving?If your business uses a subscription model, these 7 steps show how customer analytics can help to i... -
Big Data World London, 12-13th March 2019Acrotrend is pleased to be exhibiting at Big Data and AI World, part of the Cloud Expo conference. -
9 Considerations for Effective MatchmakingNetworking remains the top reason to attend an event. Matchmaking can create and add value to events... -
How to bring a 360° Customer View to lifeUnderstanding your customer via a 360° view is pivotal to becoming customer-centric and remaining c... -
Drowning In Data: Fundamentals FirstRight now, this very second, there are billions of data transactions happening. It flows freely in ... -
Blockchain, GDPR and the elusive Single Customer View“What we need is a single view of our customers, a 360 degree, all encompassing, de-duplicate... -
International Women's Day: Meet the women behind Acrotrend successWhat better way to celebrate International Women’s Day than hearing from our female staff? We&... -
4 Ways Data Visualisation Improves Decision-MakingThey say a picture paints a thousand words when it comes to detailed statistical data. OK, OK ̵... -
Deliver Unique Experiences for the Fitness Industry Using AnalyticsWhether you run a budget gym, a niche market fitness space or a luxury leisure club, utilising custo... -
Acrotrend's event on GDPR: The best questions & our answersWhat better way to learn all about GDPR than attending workshops and panel debates? We’ve just... -
7 Steps to Becoming GDPR Compliant for the Events IndustryThe journey to becoming GDPR compliant may seem like a daunting task, but with a systematic and info... -
What GDPR Means for the Event ProfessionalThe General Data Protection Regulation (GDPR) will come into effect on 25th May 2018. Are you ready?... -
Who are your influencers and how do you keep them engaged?Having a ‘Culture of Curiosity’ within your organisation requires asking questions of yo... -
New Ways of Marketing Your EventsPart of having a ‘Culture of Curiosity’ in your organization means learning about and taking on the ... -
How Technology is Changing the Way We Access Event DataIf you could wave a magic wand what vital information would you want to know about the visitors to y... -
GDPR in Action: Collecting Data at EventsGDPR will change the way we arrange, market, attend and follow up events and how we collect data rig...
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GDPR: Your Modernisation JourneyThe General Data Protection Regulation (GDPR) is a golden opportunity for event businesses to gain m... -
Get the Urge to Merge Your Event DataThere is a growing interest in using data to create business value, but with it comes a double-edged... -
7 Tips to Audience Insight Success for Event OrganisersToday, ignoring your data is increasingly the same as ignoring your customers. To help you cultivate... -
GDPR: Positive Disruption for Events IndustryWhile initial thoughts may turn to cost and time implications of GDPR, it’s important to also focus ... -
Are You GDPR Compliant?How Will GDPR Compliance Affect You? Sandeep Mendiratta, Managing Director of Acrotrend Solutions, h... -
Top 3 Reasons Why Customer Analytics Projects FailIt is increasingly important to predict how customers will behave when interacting with your company... -
How to Avoid a Cyber Security Threat Like WannaCryIf the WannaCry Ransomware attack has taught the IT community anything, it’s that we live in a... -
The Anatomy of a 'Customer Analytics' ExpertI am often asked, what is that role / skill / technology that is pivotal to creating an impactful Cu... -
Are You Getting Value for Money from Your Customer Analytics Data Science?Any company worth its weight in gold is using customer analytics. Tracking your customer’s beh... -
Customer Analytics: Data Problem or Technology Solution?Knowing and understanding customers and their behaviour is at the centre of every successful busines... -
Death by DashboardsHave you ever felt frustrated trying to extract the one piece of information you are looking for in ... -
Get Set to Make a Data Visualisation JourneyBeing huge admirers of Stephen Few (world leader in the field of data visualisation) we were delight... -
Can Analytics Develop the Private Healthcare Market?In a digitally engaged world, patients using private healthcare services are empowered, demanding an... -
Doctor Segmentation & TargetingWith the patent cliff behind them, pharma drug manufacturers are looking to pick-up momentum -
A Prescription for the Right Kind of AnalyticsThe traditional sales rep model is dead or dying. In the digital age
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When Great BI Infrastructure Becomes a Victim of its Own SuccessYou’ve worked hard to build a successful BI infrastructure. Your Business Analysts have pinpointed v... -
Healthy Customer Analytics for the Fitness IndustryCompetition in the fitness industry is intensifying with acquisitions and mergers specifically in th... -
Customer Insights For Synergies Between Sales, Marketing & ServiceWe live in the age of the customer, and in the face of increasing organisation-customer touch points... -
A Game of DataIf a business was Westeros, the ‘data throne’ was certainly conquered by the CEO of ‘House Targaryen...
