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Customer Analytics as a Service
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Latest
news


May 21, 2018

Drowning In Data: Fundamentals First


Right now, this very second, there are billions of data transactions happening. It flows freely in a maelstrom of microwaves and bits. For those of us who commute to work on the infamous London Underground it’s self-evident; how many people had their attention absorbed by the little piece of plastic and aluminium in their hands?... View Article

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April 18, 2018

Blockchain, GDPR and the elusive Single Customer View


“What we need is a single view of our customers, a 360 degree, all encompassing, de-duplicated perspective. One that aligns the digital world with our bricks and mortar reality in the ever changing…” This is a common conversation, one I’ve had with countless professionals in a variety of organisations. It is not unique to any... View Article

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March 7, 2018

International Women’s Day: Meet the women behind Acrotrend success


What better way to celebrate International Women’s Day than hearing from our female staff? We’ve discussed the role women play in tech in 2018 with some of our female colleagues…

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Categories

Customer Analytics
January 24, 2018

Deliver Unique Experiences for the Fitness Industry Using Analytics

Whether you run a budget gym, a niche market fitness space or a luxury leisure club, utilising customer analytics is crucial to your growth and success.

Customer Analytics
June 20, 2017

Top 3 Reasons Why Customer Analytics Projects Fail

It is increasingly important to predict how customers will behave when interacting with your company so that you can respond accordingly.

Customer Analytics
May 15, 2017

The Anatomy of a ‘Customer Analytics’ Expert

I am often asked, what is that role / skill / technology that is pivotal to creating an impactful Customer Insights capability?

Customer Analytics
May 11, 2017

Are You Getting Value for Money from Your Customer Analytics Data Science?

Any company worth its weight in gold is using customer analytics.

Customer Analytics
May 9, 2017

Customer Analytics: Data Problem or Technology Solution?

Knowing and understanding customers and their behaviour is at the centre of every successful business.

Customer Analytics
March 10, 2017

Can Analytics Develop the Private Healthcare Market?

In a digitally engaged world, patients using private healthcare services are empowered, demanding an increasingly tailored experience.