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February 13, 2019

5 Testing Best Practices to Error-Proof Your Pharma Sales KPIs


How a solid KPI testing strategy underpins the success of your pharma sales team's digital transformation.

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February 7, 2019

Getting from Insight to Action with Marketing Automation


Getting from Insight to Action with Marketing Automation: Applying the results of data science driven churn analysis to drive retention marketing efforts.

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January 29, 2019

Applying Data Science to Predict Customer Churn


A practical guide for getting your data science churn analysis project up and running.

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Categories

Customer Analytics
January 29, 2019

Applying Data Science to Predict Customer Churn

A practical guide for getting your data science churn analysis project up and running.

Customer Analytics
January 21, 2019

Why Are My Customers Leaving?

If your business uses a subscription model, these 7 steps show how customer analytics can help to identify subscribers at risk of churning and understand the reasons why they leave.

Customer Analytics
July 24, 2018

How to bring a 360° Customer View to life

Understanding your customer via a 360° view is pivotal to becoming customer-centric and remaining competitive in today’s digital era. However, achieving a true 360° view that drives business value remains elusive…

Customer Analytics
January 24, 2018

Deliver Unique Experiences for the Fitness Industry Using Analytics

Whether you run a budget gym, a niche market fitness space or a luxury leisure club, utilising customer analytics is crucial to your growth and success.

Customer Analytics
June 20, 2017

Top 3 Reasons Why Customer Analytics Projects Fail

It is increasingly important to predict how customers will behave when interacting with your company so that you can respond accordingly.

Customer Analytics
May 15, 2017

The Anatomy of a ‘Customer Analytics’ Expert

I am often asked, what is that role / skill / technology that is pivotal to creating an impactful Customer Insights capability?