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September 7, 2018

9 Considerations for Effective Matchmaking


Networking and meeting new suppliers/providers remains the top reason to attend an event. Business owners and service providers want to attract the right buyers and influencers, and exhibiting at events…

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July 24, 2018

How to bring a 360° Customer View to life


Understanding your customer via a 360° view is pivotal to becoming customer-centric and remaining competitive in today’s digital era. However, achieving a true 360° view that drives business value remains elusive…

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May 21, 2018

Drowning In Data: Fundamentals First


Right now, this very second, there are billions of data transactions happening. It flows freely in a maelstrom of microwaves and bits. For those of us who commute to work on the infamous London Underground…

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Categories

Customer Analytics
July 24, 2018

How to bring a 360° Customer View to life

Understanding your customer via a 360° view is pivotal to becoming customer-centric and remaining competitive in today’s digital era. However, achieving a true 360° view that drives business value remains elusive…

Customer Analytics
January 24, 2018

Deliver Unique Experiences for the Fitness Industry Using Analytics

Whether you run a budget gym, a niche market fitness space or a luxury leisure club, utilising customer analytics is crucial to your growth and success.

Customer Analytics
June 20, 2017

Top 3 Reasons Why Customer Analytics Projects Fail

It is increasingly important to predict how customers will behave when interacting with your company so that you can respond accordingly.

Customer Analytics
May 15, 2017

The Anatomy of a ‘Customer Analytics’ Expert

I am often asked, what is that role / skill / technology that is pivotal to creating an impactful Customer Insights capability?

Customer Analytics
May 11, 2017

Are You Getting Value for Money from Your Customer Analytics Data Science?

Any company worth its weight in gold is using customer analytics.

Customer Analytics
May 9, 2017

Customer Analytics: Data Problem or Technology Solution?

Knowing and understanding customers and their behaviour is at the centre of every successful business.