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February 13, 2019

5 Testing Best Practices to Error-Proof Your Pharma Sales KPIs


How a solid KPI testing strategy underpins the success of your pharma sales team's digital transformation.

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February 7, 2019

Getting from Insight to Action with Marketing Automation


Getting from Insight to Action with Marketing Automation: Applying the results of data science driven churn analysis to drive retention marketing efforts.

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January 29, 2019

Applying Data Science to Predict Customer Churn


A practical guide for getting your data science churn analysis project up and running.

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Categories

Healthcare and Pharma
February 13, 2019

5 Testing Best Practices to Error-Proof Your Pharma Sales KPIs

How a solid KPI testing strategy underpins the success of your pharma sales team's digital transformation.

Business Intelligence
September 7, 2018

9 Considerations for Effective Matchmaking

Networking remains the top reason to attend an event. Matchmaking can create and add value to events' attendees and exhibitors, and help them build meaningful and genuine connections.

Business Intelligence
May 21, 2018

Drowning In Data: Fundamentals First

Right now, this very second, there are billions of data transactions happening. It flows freely in a maelstrom of microwaves and bits. For those of us who commute to work on the infamous London Underground…

Business Intelligence
March 7, 2018

International Women’s Day: Meet the women behind Acrotrend success

What better way to celebrate International Women’s Day than hearing from our female staff? We’ve discussed the role women play in tech in 2018 with some of our female colleagues…

Case Study
November 10, 2017

Cancer Research UK Case Study

Cancer Research UK (CRUK) is the world’s leading charity dedicated to beating cancer ...

Business Intelligence
June 1, 2017

How to Avoid a Cyber Security Threat Like WannaCry

If the WannaCry Ransomware attack has taught the IT community anything, it’s that we live in a world of constant hidden dangers.