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May 21, 2018

Drowning In Data: Fundamentals First


Right now, this very second, there are billions of data transactions happening. It flows freely in a maelstrom of microwaves and bits. For those of us who commute to work on the infamous London Underground it’s self-evident; how many people had their attention absorbed by the little piece of plastic and aluminium in their hands?... View Article

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April 18, 2018

Blockchain, GDPR and the elusive Single Customer View


“What we need is a single view of our customers, a 360 degree, all encompassing, de-duplicated perspective. One that aligns the digital world with our bricks and mortar reality in the ever changing…” This is a common conversation, one I’ve had with countless professionals in a variety of organisations. It is not unique to any... View Article

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March 7, 2018

International Women’s Day: Meet the women behind Acrotrend success


What better way to celebrate International Women’s Day than hearing from our female staff? We’ve discussed the role women play in tech in 2018 with some of our female colleagues…

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Categories

Marketing
February 20, 2017

A Prescription for the Right Kind of Analytics

The traditional sales rep model is dead or dying. In the digital age

Marketing
January 9, 2017

A Game of Data

If a business was Westeros, the ‘data throne’ was certainly conquered by the CEO of ‘House Targaryen