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September 7, 2018

9 Considerations for Effective Matchmaking


Networking and meeting new suppliers/providers remains the top reason to attend an event. Business owners and service providers want to attract the right buyers and influencers, and exhibiting at events…

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July 24, 2018

How to bring a 360° Customer View to life


Understanding your customer via a 360° view is pivotal to becoming customer-centric and remaining competitive in today’s digital era. However, achieving a true 360° view that drives business value remains elusive…

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May 21, 2018

Drowning In Data: Fundamentals First


Right now, this very second, there are billions of data transactions happening. It flows freely in a maelstrom of microwaves and bits. For those of us who commute to work on the infamous London Underground…

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Categories

Marketing
February 20, 2017

A Prescription for the Right Kind of Analytics

The traditional sales rep model is dead or dying. In the digital age

Marketing
January 9, 2017

A Game of Data

If a business was Westeros, the ‘data throne’ was certainly conquered by the CEO of ‘House Targaryen