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Latest
news


February 13, 2019

5 Testing Best Practices to Error-Proof Your Pharma Sales KPIs


How a solid KPI testing strategy underpins the success of your pharma sales team's digital transformation.

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February 7, 2019

Getting from Insight to Action with Marketing Automation


Getting from Insight to Action with Marketing Automation: Applying the results of data science driven churn analysis to drive retention marketing efforts.

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January 29, 2019

Applying Data Science to Predict Customer Churn


A practical guide for getting your data science churn analysis project up and running.

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Categories

GDPR
April 18, 2018

Blockchain, GDPR and the elusive Single Customer View

“What we need is a single view of our customers, a 360 degree, all encompassing, de-duplicated perspective. One that aligns the digital world with our bricks and mortar reality in the ever changing…”

GDPR
January 13, 2018

Acrotrend’s event on GDPR: The best questions & our answers

What better way to learn all about GDPR than attending workshops and panel debates? We’ve just chaired a GDPR talk in London and here’s a summary of the day.

GDPR
November 23, 2017

7 Steps to Becoming GDPR Compliant for the Events Industry

The journey to becoming GDPR compliant may seem like a daunting task, but with a systematic and informed approach it represents a great business opportunity.

GDPR
November 8, 2017

What GDPR Means for the Event Professional

The General Data Protection Regulation (GDPR) will come into effect on 25th May 2018. Are you ready? 

GDPR
September 21, 2017

GDPR in Action: Collecting Data at Events

GDPR will change the way we arrange, market, attend and follow up events and how we collect data right from registration through to attending an event.

GDPR
September 7, 2017

GDPR: Your Modernisation Journey

The General Data Protection Regulation (GDPR) is a golden opportunity for event businesses to gain maximum value from their data.