How a solid KPI testing strategy underpins the success of your pharma sales team's digital transformation.
Getting from Insight to Action with Marketing Automation: Applying the results of data science driven churn analysis to drive retention marketing efforts.
A practical guide for getting your data science churn analysis project up and running.
“What we need is a single view of our customers, a 360 degree, all encompassing, de-duplicated perspective. One that aligns the digital world with our bricks and mortar reality in the ever changing…”
What better way to learn all about GDPR than attending workshops and panel debates? We’ve just chaired a GDPR talk in London and here’s a summary of the day.
The journey to becoming GDPR compliant may seem like a daunting task, but with a systematic and informed approach it represents a great business opportunity.
The General Data Protection Regulation (GDPR) will come into effect on 25th May 2018. Are you ready?
GDPR will change the way we arrange, market, attend and follow up events and how we collect data right from registration through to attending an event.
The General Data Protection Regulation (GDPR) is a golden opportunity for event businesses to gain maximum value from their data.