Marketing Automation & Segmentation
Data Science & Machine Learning
Data Integration & Architecture
Data Warehouse Modernisation
Data Visualisation & Reporting


February 13, 2019

5 Testing Best Practices to Error-Proof Your Pharma Sales KPIs

How a solid KPI testing strategy underpins the success of your pharma sales team's digital transformation.

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February 7, 2019

Getting from Insight to Action with Marketing Automation

Getting from Insight to Action with Marketing Automation: Applying the results of data science driven churn analysis to drive retention marketing efforts.

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January 29, 2019

Applying Data Science to Predict Customer Churn

A practical guide for getting your data science churn analysis project up and running.

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April 18, 2018

Blockchain, GDPR and the elusive Single Customer View

“What we need is a single view of our customers, a 360 degree, all encompassing, de-duplicated perspective. One that aligns the digital world with our bricks and mortar reality in the ever changing…”

January 13, 2018

Acrotrend’s event on GDPR: The best questions & our answers

What better way to learn all about GDPR than attending workshops and panel debates? We’ve just chaired a GDPR talk in London and here’s a summary of the day.

November 23, 2017

7 Steps to Becoming GDPR Compliant for the Events Industry

The journey to becoming GDPR compliant may seem like a daunting task, but with a systematic and informed approach it represents a great business opportunity.

November 8, 2017

What GDPR Means for the Event Professional

The General Data Protection Regulation (GDPR) will come into effect on 25th May 2018. Are you ready? 

September 21, 2017

GDPR in Action: Collecting Data at Events

GDPR will change the way we arrange, market, attend and follow up events and how we collect data right from registration through to attending an event.

September 7, 2017

GDPR: Your Modernisation Journey

The General Data Protection Regulation (GDPR) is a golden opportunity for event businesses to gain maximum value from their data.