Marketing Automation & Segmentation
Data Science & Machine Learning
Data Integration & Architecture
Data Warehouse Modernisation
Data Visualisation & Reporting


February 13, 2019

5 Testing Best Practices to Error-Proof Your Pharma Sales KPIs

How a solid KPI testing strategy underpins the success of your pharma sales team's digital transformation.

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February 7, 2019

Getting from Insight to Action with Marketing Automation

Getting from Insight to Action with Marketing Automation: Applying the results of data science driven churn analysis to drive retention marketing efforts.

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January 29, 2019

Applying Data Science to Predict Customer Churn

A practical guide for getting your data science churn analysis project up and running.

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Business Intelligence
September 7, 2018

9 Considerations for Effective Matchmaking

Networking remains the top reason to attend an event. Matchmaking can create and add value to events' attendees and exhibitors, and help them build meaningful and genuine connections.

Case Study
December 12, 2017

UBM Centre of Excellence

UBM Americas is the largest event organiser in the US working on more than 200 events annually.

Event Insights
October 23, 2017

Who are your influencers and how do you keep them engaged?

Having a ‘Culture of Curiosity’ within your organisation requires asking questions of your data, questions that light the wick of curiosity. 

Event Insights
October 9, 2017

New Ways of Marketing Your Events

Part of having a ‘Culture of Curiosity’ in your organization means learning about and taking on the technology that can really connect with your attendees.  

Event Insights
October 3, 2017

How Technology is Changing the Way We Access Event Data

If you could wave a magic wand what vital information would you want to know about the visitors to your event?

Event Insights
August 30, 2017

Get the Urge to Merge Your Event Data

There is a growing interest in using data to create business value, but with it comes a double-edged risk.