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September 7, 2018

9 Considerations for Effective Matchmaking


Networking and meeting new suppliers/providers remains the top reason to attend an event. Business owners and service providers want to attract the right buyers and influencers, and exhibiting at events…

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July 24, 2018

How to bring a 360° Customer View to life


Understanding your customer via a 360° view is pivotal to becoming customer-centric and remaining competitive in today’s digital era. However, achieving a true 360° view that drives business value remains elusive…

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May 21, 2018

Drowning In Data: Fundamentals First


Right now, this very second, there are billions of data transactions happening. It flows freely in a maelstrom of microwaves and bits. For those of us who commute to work on the infamous London Underground…

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Categories

Case Study
December 12, 2017

UBM Centre of Excellence

UBM Americas is the largest event organiser in the US working on more than 200 events annually.

Event Insights
October 23, 2017

Who are your influencers and how do you keep them engaged?

Having a ‘Culture of Curiosity’ within your organisation requires asking questions of your data, questions that light the wick of curiosity. 

Event Insights
October 9, 2017

New Ways of Marketing Your Events

Part of having a ‘Culture of Curiosity’ in your organization means learning about and taking on the technology that can really connect with your attendees.  

Event Insights
October 3, 2017

How Technology is Changing the Way We Access Event Data

If you could wave a magic wand what vital information would you want to know about the visitors to your event?

Event Insights
August 30, 2017

Get the Urge to Merge Your Event Data

There is a growing interest in using data to create business value, but with it comes a double-edged risk.

Event Insights
August 20, 2017

7 Tips to Audience Insight Success for Event Organisers

Today, ignoring your data is increasingly the same as ignoring your customers. To help you cultivate a “Culture of Curiosity” about your event and audience data, here are our top 7 tips to put you on the path to Audience Insight success.