How a solid KPI testing strategy underpins the success of your pharma sales team's digital transformation.
Getting from Insight to Action with Marketing Automation: Applying the results of data science driven churn analysis to drive retention marketing efforts.
A practical guide for getting your data science churn analysis project up and running.
Networking remains the top reason to attend an event. Matchmaking can create and add value to events' attendees and exhibitors, and help them build meaningful and genuine connections.
UBM Americas is the largest event organiser in the US working on more than 200 events annually.
Having a ‘Culture of Curiosity’ within your organisation requires asking questions of your data, questions that light the wick of curiosity.
Part of having a ‘Culture of Curiosity’ in your organization means learning about and taking on the technology that can really connect with your attendees.
If you could wave a magic wand what vital information would you want to know about the visitors to your event?
There is a growing interest in using data to create business value, but with it comes a double-edged risk.