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February 13, 2019

5 Testing Best Practices to Error-Proof Your Pharma Sales KPIs


How a solid KPI testing strategy underpins the success of your pharma sales team's digital transformation.

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February 7, 2019

Getting from Insight to Action with Marketing Automation


Getting from Insight to Action with Marketing Automation: Applying the results of data science driven churn analysis to drive retention marketing efforts.

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January 29, 2019

Applying Data Science to Predict Customer Churn


A practical guide for getting your data science churn analysis project up and running.

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Categories

Healthcare and Pharma
February 13, 2019

5 Testing Best Practices to Error-Proof Your Pharma Sales KPIs

How a solid KPI testing strategy underpins the success of your pharma sales team's digital transformation.

Customer Analytics
March 10, 2017

Can Analytics Develop the Private Healthcare Market?

In a digitally engaged world, patients using private healthcare services are empowered, demanding an increasingly tailored experience.

Customer Analytics
March 6, 2017

Doctor Segmentation & Targeting

With the patent cliff behind them, pharma drug manufacturers are looking to pick-up momentum

Healthcare and Pharma
February 20, 2017

A Prescription for the Right Kind of Analytics

The traditional sales rep model is dead or dying. In the digital age