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February 13, 2019

5 Testing Best Practices to Error-Proof Your Pharma Sales KPIs


How a solid KPI testing strategy underpins the success of your pharma sales team's digital transformation.

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February 7, 2019

Getting from Insight to Action with Marketing Automation


Getting from Insight to Action with Marketing Automation: Applying the results of data science driven churn analysis to drive retention marketing efforts.

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January 29, 2019

Applying Data Science to Predict Customer Churn


A practical guide for getting your data science churn analysis project up and running.

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Categories

Fitness Industry
February 7, 2019

Getting from Insight to Action with Marketing Automation

Getting from Insight to Action with Marketing Automation: Applying the results of data science driven churn analysis to drive retention marketing efforts.

Customer Analytics
January 29, 2019

Applying Data Science to Predict Customer Churn

A practical guide for getting your data science churn analysis project up and running.

Customer Analytics
May 15, 2017

The Anatomy of a ‘Customer Analytics’ Expert

I am often asked, what is that role / skill / technology that is pivotal to creating an impactful Customer Insights capability?

Customer Analytics
May 11, 2017

Are You Getting Value for Money from Your Customer Analytics Data Science?

Any company worth its weight in gold is using customer analytics.