How a solid KPI testing strategy underpins the success of your pharma sales team's digital transformation.
Getting from Insight to Action with Marketing Automation: Applying the results of data science driven churn analysis to drive retention marketing efforts.
A practical guide for getting your data science churn analysis project up and running.
Right now, this very second, there are billions of data transactions happening. It flows freely in a maelstrom of microwaves and bits. For those of us who commute to work on the infamous London Underground…
“What we need is a single view of our customers, a 360 degree, all encompassing, de-duplicated perspective. One that aligns the digital world with our bricks and mortar reality in the ever changing…”
What better way to celebrate International Women’s Day than hearing from our female staff? We’ve discussed the role women play in tech in 2018 with some of our female colleagues…
They say a picture paints a thousand words when it comes to detailed statistical data.
Whether you run a budget gym, a niche market fitness space or a luxury leisure club, utilising customer analytics is crucial to your growth and success.
What better way to learn all about GDPR than attending workshops and panel debates? We’ve just chaired a GDPR talk in London and here’s a summary of the day.