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May 21, 2018

Drowning In Data: Fundamentals First


Right now, this very second, there are billions of data transactions happening. It flows freely in a maelstrom of microwaves and bits. For those of us who commute to work on the infamous London Underground it’s self-evident; how many people had their attention absorbed by the little piece of plastic and aluminium in their hands?... View Article

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April 18, 2018

Blockchain, GDPR and the elusive Single Customer View


“What we need is a single view of our customers, a 360 degree, all encompassing, de-duplicated perspective. One that aligns the digital world with our bricks and mortar reality in the ever changing…” This is a common conversation, one I’ve had with countless professionals in a variety of organisations. It is not unique to any... View Article

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March 7, 2018

International Women’s Day: Meet the women behind Acrotrend success


What better way to celebrate International Women’s Day than hearing from our female staff? We’ve discussed the role women play in tech in 2018 with some of our female colleagues…

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Categories

Case Study
December 12, 2017

UBM Centre of Excellence

UBM Americas is the largest event organiser in the US working on more than 200 events annually.

GDPR
November 23, 2017

7 Steps to Becoming GDPR Compliant for the Events Industry

The journey to becoming GDPR compliant may seem like a daunting task, but with a systematic and informed approach it represents a great business opportunity.

Case Study
November 10, 2017

Cancer Research UK Case Study

Cancer Research UK (CRUK) is the world’s leading charity dedicated to beating cancer ...

GDPR
November 8, 2017

What GDPR Means for the Event Professional

The General Data Protection Regulation (GDPR) will come into effect on 25th May 2018. Are you ready? 

Event Insights
October 23, 2017

Who are your influencers and how do you keep them engaged?

Having a ‘Culture of Curiosity’ within your organisation requires asking questions of your data, questions that light the wick of curiosity. 

Event Insights
October 9, 2017

New Ways of Marketing Your Events

Part of having a ‘Culture of Curiosity’ in your organization means learning about and taking on the technology that can really connect with your attendees.