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Latest
news


February 13, 2019

5 Testing Best Practices to Error-Proof Your Pharma Sales KPIs


How a solid KPI testing strategy underpins the success of your pharma sales team's digital transformation.

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February 7, 2019

Getting from Insight to Action with Marketing Automation


Getting from Insight to Action with Marketing Automation: Applying the results of data science driven churn analysis to drive retention marketing efforts.

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January 29, 2019

Applying Data Science to Predict Customer Churn


A practical guide for getting your data science churn analysis project up and running.

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Categories

Business Intelligence
May 21, 2018

Drowning In Data: Fundamentals First

Right now, this very second, there are billions of data transactions happening. It flows freely in a maelstrom of microwaves and bits. For those of us who commute to work on the infamous London Underground…

GDPR
April 18, 2018

Blockchain, GDPR and the elusive Single Customer View

“What we need is a single view of our customers, a 360 degree, all encompassing, de-duplicated perspective. One that aligns the digital world with our bricks and mortar reality in the ever changing…”

Business Intelligence
March 7, 2018

International Women’s Day: Meet the women behind Acrotrend success

What better way to celebrate International Women’s Day than hearing from our female staff? We’ve discussed the role women play in tech in 2018 with some of our female colleagues…

Visualisation
February 5, 2018

4 Ways Data Visualisation Improves Decision-Making

They say a picture paints a thousand words when it comes to detailed statistical data.

Customer Analytics
January 24, 2018

Deliver Unique Experiences for the Fitness Industry Using Analytics

Whether you run a budget gym, a niche market fitness space or a luxury leisure club, utilising customer analytics is crucial to your growth and success.

GDPR
January 13, 2018

Acrotrend’s event on GDPR: The best questions & our answers

What better way to learn all about GDPR than attending workshops and panel debates? We’ve just chaired a GDPR talk in London and here’s a summary of the day.