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April 18, 2018

Blockchain, GDPR and the elusive Single Customer View


“What we need is a single view of our customers, a 360 degree, all encompassing, de-duplicated perspective. One that aligns the digital world with our bricks and mortar reality in the ever changing…” This is a common conversation, one I’ve had with countless professionals in a variety of organisations. It is not unique to any... View Article

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March 7, 2018

International Women’s Day: Meet the women behind Acrotrend success


What better way to celebrate International Women’s Day than hearing from our female staff? We’ve discussed the role women play in tech in 2018 with some of our female colleagues…

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February 5, 2018

4 Ways Data Visualisation Improves Decision-Making


They say a picture paints a thousand words when it comes to detailed statistical data.

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Categories

Customer Analytics
March 6, 2017

Doctor Segmentation & Targeting

With the patent cliff behind them, pharma drug manufacturers are looking to pick-up momentum

Customer Analytics
February 3, 2017

Healthy Customer Analytics for the Fitness Industry

Competition in the fitness industry is intensifying with acquisitions and mergers specifically in the UK and Europe.