We Help Gaming Businesses Increase Their Player Lifetime Value

Data and insights capabilities you need for enriched player engagement
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Increase Player Lifetime Value

Whether it’s online or offline gaming, Acrotrend provides end-to-end analytics solutions to help gaming brands overcome their unique challenges and achieve their business goals.

We help our clients solve problems around engagement of the players and enhance player experience with contextual recommendations, always ensuring responsible gambling. We also look at players behavior understanding the holistic lifecycle and specific real-time actions to predict propensity to churn and recommend actions to arrest the churn.

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Our suite of services includes:

Contextual Recommendations

Our data science models can provide contextual recommendations based on global popularity, category/type propensity, and collaborative filtering. By analysing customer behavior and preferences, we can recommend products and services that are most likely to be of interest to each individual customer, driving engagement and revenue.

Responsible Gambling

We take responsible gambling seriously and can help you to implement best practices to promote responsible gambling behavior among your customers. Our solutions can utilise all your conversion and campaigning strategies against a baseline of affordability to help you to identify players who may be at risk for developing gambling problems, enabling you to take proactive measures to prevent marks of harm.

Real-time Churn

Our data science models can provide real-time churn prediction, allowing you to take immediate action to prevent customer churn. By analysing customer behavior and engagement, we can provide insights into the factors that contribute to churn, allowing you to optimise your customer experience and increase retention rates.

Voucher Abusers

Our data science models can help you to identify and prevent voucher abuse, enabling you to maximise the effectiveness of your promotions and offers.

Providing Incremental Revenue and Conversions

Our analytics solutions can help you to identify new revenue and conversion opportunities, enabling you to optimise your marketing and uplift strategies.

Providing Engagement Scores

Our data science models can provide engagement scores for each individual customer, enabling you to identify your most valuable customers and tailor your engagement strategies accordingly.

Player Behavior Segmentation

Our analytics solutions can help you to segment your customer base by player behavior, enabling you to personalise your marketing and engagement strategies and drive retention and revenue.

Gaming/Betting Insights

Our data science models can provide insights into gaming and betting behavior, enabling you to optimise your product offerings and user experience.

In-Play Betting Optimisations

Our analytics solutions can help you to optimise your in-play betting experience, providing real-time insights into customer behavior and preferences.


Our vertical expertise will also provide solutions where you can utilise all your conversion and campaigning strategies against a baseline of affordability to ensure responsible gambling.

At Acrotrend, we take a collaborative approach to working with our clients. We understand that every business is unique, and we work closely with our clients to understand their specific needs and goals.

Our end-to-end analytics solutions, including our cloud-based data integration and analytics platform, allow us to provide scalable and customised services that meet our clients’ needs. If you’re interested in learning more about how Acrotrend can help your gaming brand, feel free to contact us for a consultation.

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What Our Clients Say

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“The Acrotrend team clearly demonstrated their ability to work as a strategic partner with our stakeholders. They not only fully understood our current and future requirements but accurately translated those findings into a technology architecture that will future-proof our organisation, provide us with advanced data analytics, and provide us with on-going cost savings. These outcomes underline why we chose them and why they have such a brilliant track record of delivery in this area.”

Georgia Patin, Head of Technology Architecture, Nuffield Health

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“This new way of gathering insights ushered in a cultural shift in terms of how UBM Americas operates. We now ask the right questions of our data and look for answers to our questions based on data-validated information.”

Vice President of Customer Insights, UBM Americas

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“Acrotrend’s right approach means that we have been able to deliver projects within tight budgets. Essentially we are now enabled to beat cancer through having a better relationship with our supporters.”

SRM Program Director, Cancer Research UK


Best of Breed Technologies

Acrotrend partners with industry leading vendors to deliver end-to-end solutions for our clients.

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Data Warehouses Delivered

Customer Analytics Projects

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