We Help Content-Based Subscription Businesses Increase Their Customer Lifetime Value

Data and insights capabilities you need for enriched subscriber engagement
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Increase in retention for Nuffield Health, Leading Lifestyle and Fitness Chain


Increase in registrations for UBM, world’s largest events organizer


Increase in email open rates for UBM


Increase in exhibitor renewals for REED exhibitions

Scale Your Business Growth with Actionable Data & Insights

  • Learn why they unsubscribe
  • Retain subscribers with personalised engagement
  • Optimise touchpoints in the customer experience
  • Understand their behaviours along the customer journey

We’ll provide these insights and more to increase your customer lifetime value (CLV) using industry expertise, practical data science, and sophisticated AI.

A Collaborative Approach to Co-Create Your Desired Outcomes

With Acrotrend, you get a consulting partner that specialises in customer analytics and data science for content-based subscription businesses.

As our work with The Economist Group (highlighted below) demonstrates, we adopt a partnership approach with our clients to achieve the results they need.

1We build the data capabilities you need

2to generate meaningful and actionable Insights

3that will retain and grow your subscriber base

End-to-End Analytics to Fuel Your Subscribers’ Experience

A snapshot of the solutions we provide:

  • A scalable, extensible cloud-based data integration and analytics platform to unify customer data for faster Time to Value (TTV)
  • Data science models for multi-dimensional segmentation, retention/renewal and churn predictions, and recommendation models for content engagement
  • Standardised KPI definitions for strategic and operational goals for cohesion across all departments and teams
The Economist logo

What We Did for The Economist Group

In early 2020, The Economist Group embarked on an ambitious customer experience programme to deliver a seamless and cohesive digital customer experience across all their products

Serving a global readership, the group publishes print and digital products and offers a range of subscription services for clients and readers in both B2C and B2B models.

They needed a global data and analytics platform to reconcile their fragmented customer base, standardise KPIs across different departments, integrate subscribers’ digital footprints, and generate targeted insights for trustworthy data models.

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Using our DEPTH methodology, Acrotrend delivered a custom-built data and analytics platform from scratch that included transactional and behavioural data in just under four months.

Our solution included a robust architecture to integrate data from 10+ data sources, a ready-to-use production-grade data platform with 10+ billion rows of data and 1 trillion data points, multi-dimensional segmentation to automatically drive acquisition, win-back, and retention, and more.

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    What Our Clients Say

    Nuffield Health Logo

    “The Acrotrend team clearly demonstrated their ability to work as a strategic partner with our stakeholders. They not only fully understood our current and future requirements but accurately translated those findings into a technology architecture that will future-proof our organisation, provide us with advanced data analytics, and provide us with on-going cost savings. These outcomes underline why we chose them and why they have such a brilliant track record of delivery in this area.”

    Georgia Patin, Head of Technology Architecture, Nuffield Health

    Nuffield Health Logo

    “This new way of gathering insights ushered in a cultural shift in terms of how UBM Americas operates. We now ask the right questions of our data and look for answers to our questions based on data-validated information.”

    Vice President of Customer Insights, UBM Americas

    Cancer Research UK Logo

    “Acrotrend’s right approach means that we have been able to deliver projects within tight budgets. Essentially we are now enabled to beat cancer through having a better relationship with our supporters.”

    SRM Program Director, Cancer Research UK


    Best of Breed Technologies

    Acrotrend partners with industry leading vendors to deliver end-to-end solutions for our clients.

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    Data Warehouses Delivered

    Customer Analytics Projects

    Data Specialists