How data can be used to optimise subscriber retention
- Claire Overstall, SVP, Global Head of Customer at The Economist,
- Abi Spooner, former Customer Strategy Officer at Dennis Publishing and
- Shailesh Mallya, co-founder and CTO at Acrotrend.
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The squeeze on household incomes is having a significant impact on subscriber retention and churn. Keeping customers is the number one priority. So, how can you tell which customers might leave? How should you use your data to personalise retention strategies? Can you get better insight from your data to react quickly to changing behaviour?
- Using data to understand the reasons behind churn.
- Organising data to spot (and predict) changing customer behaviours.
- The role of data in the end-to-end journey in subscriber retention.
- Segmenting subscribers to quickly personalise journeys and prevent churn.
- Making tech and data work together to deliver better insight.